Blog

Find out which communication channel to choose between push notifications and text messages. Key differences between sms and push notifications.

Find out actionable tips to reduce app uninstalls to improve communication with your audience.

Find out useful tools to track and analyze active users listed in this piece.

Learn all about event-triggered campaigns: when they are extremely useful and how to launch them

Find out what is app localization and what tools are useful for its implementation

Find out how emojis and GIFs can help you attract customers' attention to your messages

Find amazing examples of mobile marketing campaigns to improve or develop your own from scratch

Familiarize yourself with the meaning of the unique value proposition, its elements and key development stages

Figure out the difference between promotional and transactional messages and find clear use cases for transactional SMS

Figure out what is mobile-first design and how to implement it. Also, get acquainted with vivid examples

Find useful tips on how promote your mobile app using landing pages: only effective practices and tools

Learn all about the onboarding process: why it matters, types of onboarding, and best practices with real examples

Find out how to make your app more accessible to users with disabilities

Find the best tips on how to attract people to your product to increase sales or engagement

Find useful tips on how to develop an effective emotional branding strategy

Determine the importance of session length and find the best ways to improve session quality

Find out what app personalization ideas you should implement to improve communication with your audience

Find valuable tips to effectively promote your food and drink mobile application

Find out how to optimize the checkout page in your app so that users go through all the stages of ordering

Figure out how CTA buttons can drive app engagement and how to add them to push notifications

Learn the secrets of attracting new customers through your existing audience

Figure out how gamification in mobile apps helps marketers engage, retain, and simplify interaction with end users

Learn how to calculate customer churn rate. Also, find effective tips for reducing it

Get acquainted with the best practices of SMS marketing to improve customer acquisition and retention

Make your offers highly targeted and time-relevant by predicting customer actions

Find out how geotargeting can be helpful for attracting the "right" customers from a particular region to boost your sales and offer tailored products

Learn how to increase Halloween sales with the best marketing practices listed in this piece

Figure out the differences between test groups and control groups. Also, learn how to use them properly

Learn how RFM analysis for better understanding customer needs can help segment your audience

Find the best ways to increase user engagement in your mobile app. Practices that really work

Figure out what an SMS short code is and how you can use it in your marketing campaigns

Explore the success stories of the 7 largest companies in the world that are extremely dependent on their mobile apps

Find out how you should and how you shouldn't use push notifications to better communicate with users

Figure out what a mobile SDK is and how it is used in applications

Figure out how to calculate Customer Lifetime Value (CLV) and start working on it to increase your revenue

Learn how to effectively measure user engagement in 2023 to evaluate the quality of your mobile product

Find the best practices of push notifications to attract users, enhance their engagement, and, as a result, increase your revenue

Take a look at the most downloaded apps on the App Store and Google Play. Good examples for inspiration

Insights from Answear that will be useful for the development of international ecommerce businesses.

Learn how to build a loyalty program that will help you return customers. Find the best practices to maximize retention in the long term

Learn how to measure your success in promoting a mobile app: the main KPIs to your attention

Find out what is omnichannel marketing and how to start taking advantage of it

Common features or similar actions – choose your approach for effective audience segmentation

Figure out how to monetize your application effectively with popular methods and strategies

Find out what app icon badges are and why they are important in mobile marketing

Find the most appropriate approach to app development among the Native, Hybrid, Cross-Platform, and Web options

Figure out how to make your pushes more noticeable and effective in order to achieve the desired KPIs

Learn how to reach your marketing goals with well-timed, eye-catching in-app messages

Find out how many characters the push notifications hold to ensure they look great on different platforms and devices