Blog

Learn how campaign analytics helps you avoid marketing flops, optimize ROI, and target smarter across all your campaigns

Discover how real-time personalization boosts engagement, conversions, and loyalty by adapting to each user’s behavior in the moment

Learn how Headway's apps scaled from MVP to market leaders — get pro tips to do the same

Unlock the power of in-app messaging to engage users, cut churn, and create seamless onboarding experiences

Discover how Welltech’s CRM strategies drive app user engagement and retention, from A/B testing to AI-powered messaging

Learn the difference between M-Commerce and E-Commerce, find out definition, examples and top trends for M-Commerce in 2025

Discover practical approaches to increase subscription revenue for your health and fitness app

Discover how Kiss My Apps launched 30 apps and skyrocketed to 60 million downloads within a short span

Discover key insights to enhance your app's user journey and seamlessly guide customers toward desired actions

Learn how common messaging pitfalls can lead to high churn and lost revenue in your health & fitness app

Find answers to common questions about the omnichannel customer journey: how to build and manage it

Discover how a poor messaging strategy can hurt your health and fitness app's subscription conversions before you even know it

Find out how to convert your users to loyal customers with a well-defined digital marketing strategy

Discover ways to retain app users even without your involvement. Learn about retention marketing and its automation

Find proven tips to boost your application's user base and simplify the development of a holistic marketing strategy for your niche

Explore expert insights on product management with Ray Astafichev who held management roles at Zeo Alliance, MGID, Spartez Software, and Readdle

Unveil how you can understand user behavior with mobile app analytics and drive better results

Find out how app retargeting campaigns can help you recapture user attention and how to set up converting campaign

Learn how iOS 16's Live Activities bring real-time app updates to the Lock Screen & Dynamic Island and how apps use them to keep users informed

Join the conversation about Reface products, the structure of the ML team, methods for measuring Product-market fit, mistakes in conducting A/B tests, and much more.

Discover more about machine learning, personalizing user experiences, and the important metrics that help the Headway app succeed

Explore the essentials of mobile app A/B testing, its benefits for user retention, and best practices

Discover how to build lasting relationships with your app users and drive engagement through lifecycle management

Figure out the differences between test groups and control groups. Also, learn how to use them properly

Learn the key stages of the user journey, strategies for each to create a habit of using your app and lifecycle marketing automation tools

Explore how AI and LLMs enhance digital products with insights from industry expert Eugene Plokhoi, Head of Product at Readdle, covering implementation strategies and model selection

Boost eCommerce revenue with Reteno: Data-driven marketing, user behavior tracking, and personalized recommendations for increased Average Order Value

Maximize app growth with Reteno: Analyze data, personalize recommendations, and boost K-factor for viral success in mobile marketing

Learn 9 proven strategies to boost app downloads, including app store optimization, engaging content, and effective marketing campaigns

Craft a festive and engaging Christmas marketing campaign with Reteno for a memorable brand experience

Learn about data-driven marketing and how it revolutionizes marketing strategies with precise, personalized insights

Learn about effective Black Friday marketing strategies to boost your e-commerce and mobile app sales

Expand mobile app brand awareness with content, personalization, optimization, gamification, and Reteno's omnichannel tactics

Get ready for 2024 mobile marketing: Retain users, voice search, customer journey, AI, align teams, and craft brand stories

Find out how to boost customer satisfaction through your mobile app and improve user retention and loyalty

Learn the importance of in-app messages for mobile app success, explore message types for effective campaigns

Learn about strategies and methods to increase repeat purchases in e-commerce

Discover hyper-personalization in e-commerce, which uses advanced technology to make highly personalized customer experiences

Find out diverse customer retention strategies across industries to nurture loyalty and boost business success

Learn about strategies to recover abandoned carts in e-commerce, from optimizing payment options to using social proof for trust

Find out how to maximize the potential of your retail app with actionable tips and real-life examples in mobile marketing

Learn about product launch tactics for apps, including target audience research, market analysis, app store optimization and engaging marketing campaigns

Learn how to optimize your sales funnel and improve your mobile app marketing strategy for better conversions and customer engagement

Find about importance of smart segmentation in mobile app marketing and learn a step-by-step tutorial on building strategy

Learn about how deep linking enables users to directly access specific content within a mobile app enhancing user experience and engagement

Find out difference between app demo and a demo app. Use effective tips to create a perfect app demo video.

Learn about tracking performance campaign and how to Improve push notification metrics

Learn about the types of health and fitness apps and how to build an effective marketing strategy

Figure out what a mobile marketing automation is and how to choose the right platform

Learn about the main channels for collecting In-App feedback. Examples of best In-App surveys and user feedback forms

Find a new tool to run marketing campaigns much faster and bring customer communication to the next level.

Find out how to improve customer experience on mobile

Learn about how to convert users into paying customers with strategies to increase app conversion

Learn about real examples of AI usage in mobile marketing and promising trends to keep in mind in 2023

Find out what is an In-App purchase and most practical ideas to get in-app purchases to the next level

Find out about user persona, learn the goals and motivations of clients and how that can help your marketing strategy

Find out how to use actionable techniques to personalize mobile UX with Reteno’s product recommendations engine

Learn about push notification design and technical requirements for different platforms

Find out fail-proof ways of attracting new users and reinforce a customer acquisition strategy

Find out what is the difference between omnichannel and cross-channel. Learn about steps to create a cross-channel marketing strategy.

Learn how to build a perfect database marketing strategy and find out examples.

Find out how to make your interstitials ads more creative and captivating to get the attention of users.

Learn how to develop a marketing strategy to suit your business case. Find out effective tips to run a winning app install campaign.

Find out which communication channel to choose between push notifications and text messages. Key differences between sms and push notifications.

Find out useful tools to track and analyze active users listed in this piece.

Find out actionable tips to reduce app uninstalls to improve communication with your audience.

Learn all about event-triggered campaigns: when they are extremely useful and how to launch them

Find out what is app localization and what tools are useful for its implementation

Find out how emojis and GIFs can help you attract customers' attention to your messages

Find amazing examples of mobile marketing campaigns to improve or develop your own from scratch

Familiarize yourself with the meaning of the unique value proposition, its elements and key development stages

Figure out the difference between promotional and transactional messages and find clear use cases for transactional SMS

Figure out what is mobile-first design and how to implement it. Also, get acquainted with vivid examples

Find useful tips on how promote your mobile app using landing pages: only effective practices and tools

Learn all about the onboarding process: why it matters, types of onboarding, and best practices with real examples

Find out how to make your app more accessible to users with disabilities

Find the best tips on how to attract people to your product to increase sales or engagement

Find useful tips on how to develop an effective emotional branding strategy

Determine the importance of session length and find the best ways to improve session quality

Find out what app personalization ideas you should implement to improve communication with your audience

Find valuable tips to effectively promote your food and drink mobile application

Find out how to optimize the checkout page in your app so that users go through all the stages of ordering

Figure out how CTA buttons can drive app engagement and how to add them to push notifications

Figure out how gamification in mobile apps helps marketers engage, retain, and simplify interaction with end users

Learn the secrets of attracting new customers through your existing audience

Learn how to calculate customer churn rate. Also, find effective tips for reducing it

Get acquainted with the best practices of SMS marketing to improve customer acquisition and retention

Find out how geotargeting can be helpful for attracting the "right" customers from a particular region to boost your sales and offer tailored products

Make your offers highly targeted and time-relevant by predicting customer actions

Learn how to increase Halloween sales with the best marketing practices listed in this piece

Learn how RFM analysis for better understanding customer needs can help segment your audience

Find the best ways to increase user engagement in your mobile app. Practices that really work

Figure out what an SMS short code is and how you can use it in your marketing campaigns

Explore the success stories of the 7 largest companies in the world that are extremely dependent on their mobile apps

Find out how you should and how you shouldn't use push notifications to better communicate with users

Figure out what a mobile SDK is and how it is used in applications

Figure out how to calculate Customer Lifetime Value (CLV) and start working on it to increase your revenue

Learn how to effectively measure user engagement in 2023 to evaluate the quality of your mobile product

Find the best practices of push notifications to attract users, enhance their engagement, and, as a result, increase your revenue

Take a look at the most downloaded apps on the App Store and Google Play. Good examples for inspiration