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Retention

Marketing Glossary

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User ID
Linear Attribution Model
Product Management
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Marketing Automation
User Engagement
Cohort Analysis
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Churn
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Microtransaction
ARPDAU
In-App Notifications
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Purchase Frequency
Cost Per Action (CPA)
ARPPU
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Event Tracking
Customer Win-Back Campaign
CTA
Opt-In
App Conversion Rate
Automated Message
Gamification
Mobile Marketing Platform
Retention Rate
Daily active users (DAU)
Monthly active users (MAU)
George Johnson
August 18, 2025
Prom.ua: Leading a 100M+ Marketplace in the Age of AI (Expert Voices & Tips)

Discover the two product models, key growth metrics, and AI tactics Prom.ua uses to scale one of Ukraine’s largest marketplaces

Alex Anikienko
August 13, 2025
Reteno AI: Your Co-Pilot That Turns 25% App Abandonment Into Conversion Wins

Discover how Reteno AI boosts conversions without extra hires, and turns churn risks into revenue opportunities

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Competitive Advantage?

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