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Retention

Marketing Glossary

App Store Optimization (ASO)
Lifetime Value (LTV)
Mobile App Retention
Churn Prediction
Lifecycle Marketing
Opt‑Out
User ID
Linear Attribution Model
Product Management
User Persona
Marketing Automation
User Engagement
Cohort Analysis
Go-to-Market (GTM) Strategy
Cross-Channel Marketing
Churn
Cost Per Mille (CPM)
Zero-Party Data
User Segmentation
Microtransaction
ARPDAU
In-App Notifications
User Acquisition
Purchase Frequency
Cost Per Action (CPA)
ARPPU
Mobile Attribution
Event Tracking
Customer Win-Back Campaign
CTA
Opt-In
App Conversion Rate
Automated Message
Gamification
Mobile Marketing Platform
Retention Rate
Daily active users (DAU)
Monthly active users (MAU)
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