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Retention

Marketing Glossary

Revenue Attribution
Product Roadmap
Market Positioning
Product Features
Qualitative Data
First Party Data
Customer Touchpoint
Dynamic Island
App Store Optimization (ASO)
Lifetime Value (LTV)
Mobile App Retention
Churn Prediction
Lifecycle Marketing
Opt‑Out
User ID
Linear Attribution Model
Product Management
User Persona
Marketing Automation
User Engagement
Cohort Analysis
Go-to-Market (GTM) Strategy
Cross-Channel Marketing
Churn
Cost Per Mille (CPM)
Zero-Party Data
User Segmentation
Microtransaction
ARPDAU
In-App Notifications
User Acquisition
Purchase Frequency
Cost Per Action (CPA)
ARPPU
Mobile Attribution
Event Tracking
Customer Win-Back Campaign
CTA
Opt-In
App Conversion Rate
Automated Message
Gamification
Mobile Marketing Platform
Retention Rate
Daily active users (DAU)
Monthly active users (MAU)
Reteno
How to Understand and Implement Omnichannel Marketing in 2023?

Find out what is omnichannel marketing and how to start taking advantage of it

Anastasiia Malyhina
October 24, 2026
From Braze to Reteno: A Live Pilot and a Return to Million-Scale Sending

See how Reteno helped a mobile app migrate its messaging and ramp up to millions of monthly emails, with daily peaks of 2 million sends

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