Head of Direct Marketing, Reteno
December 26, 2022
When words fall short, emojis help you express yourself and deliver information in a no-boring manner. The fact that the laughing emoji was selected by the Oxford English Dictionary as the word of the year in 2015, even though it is not really a word, indicates how much they influence our day-to-day lives.
In this article, we will elaborate on how to use emojis and GIFs to promote your app and create a better overall user experience.
Let’s have a look at how emoji usage can help increase traffic in digital marketing:
The common notion might suggest that every purchase choice is grounded in logic and supported by sensible and coherent thinking; in reality, this isn’t always the case. Thoughts and sentiments might have a significant impact on the process. Emotional purchases are usually spontaneous and may center on a tremendous desire for a certain product or a strong feeling toward a brand. That’s what brands bet on with emotional advertising, which involves evoking emotions via advertising emojis to drive sales.
The incorporation of emotions, with the help of emojis and GIFs, are effective psychological underpinnings for a “call to action” (CTA). This opens the door to more successful promotion of your application and increased traffic.
Here’s how the use of emojis and GIFs can boost user engagement. Let’s take app emoji marketing as an example.
When you include feelings and communicate with emoticons in the same way your users do, you shift from an immobile platform to an engaging app that provides suggestions. Emojis create a sense of friendliness and generate a positive aura around any idea.
It is quite simple to regard emojis as being childish or unimportant. However, these drawings of happy people, cartoon animals, and mouthwatering foods really represent important things. Instant digital communication is effortlessly available via emojis.
In addition, when your users can fully grasp the meaning of the instructions you provide, they will immediately establish a relationship with your company.
Every positive encounter with a consumer, no matter how insignificant it may seem, contributes to the formation of a favorable impression of your brand. It’s a teeny-tiny dosage of bonding between you and your users, and all those little moments add up to produce a pleasant UI experience that will stick with them for a long time.
Our body language and facial emotions significantly affect our nonverbal communication. It’s how we demonstrate empathy and develop connections that last longer.
Nevertheless, one essential component is lacking when we communicate over the internet, and that is a face.
Using emojis can make your app look more interactive and create a positive vibe, leading to more sales. Below, you will find some creative ways through which you can seamlessly integrate emojis into your application.
One great solution to overcome this issue is to use emojis or GIFs that could pop up while your app or a page is still loading. This will keep them engaged, and users will be less likely to leave or uninstall the application from their devices.
You can also couple this with a quote, funny message, or tips on how to use certain functions of your app.
Interactive and responsive GIFs and Emoticons can help to boost app engagement in several ways. First, they can add an element of fun and excitement to your app, making it more engaging for users. Additionally, they can help to encourage and reward user interaction, further boosting user engagement levels.
Finally, they can provide a visual cue that helps users understand which actions they need to take to complete a task or achieve a goal. Ultimately, by incorporating GIFs and Emoticons into your app, you can create a more engaging and enjoyable experience for users, leading to increased app usage and customer retention.
Some areas where you can deploy this are:
Creating an app experience that resonates with your user base is highly imperative. There is a very thin line between using emojis in social media to convey your message and using the wrong emoji that does not align with your intent. Look out for these common mistakes when using emojis and GIFs on your platform.
Certain emoji examples may be suitable in one context, but that doesn’t mean they always deliver the message they are supposed to. There is no consensus among the general public on the meanings of individual emojis.
Individuals add their personal experiences to how they perceive an emoji. So even though you might use an emoji with gushing tears after something that you consider to be really humorous, someone else might question why you’re unhappy. This is quite common if your target demographic is older than forty.
Make sure you are familiar with the demographics of your audience before utilizing promotion emojis. For instance, if your target audience is of a more mature age, they might feel awkward using emojis or just be unfamiliar with what they represent.
Emojis may also not be suitable to use if you are working in a business environment or if your app is for working individuals. Research more about emojis for business and emojis for marketing to learn the distinction and to better identify when to use what. However, if your target audience is the younger generation, emoji usage could greatly increase interaction and traffic.
All in all, the key is to identify proper brand emojis that best capture your business intent and help with outreach.
Ensure that you moderately use emojis and GIFs; otherwise, your users may become exhausted from constantly seeing the same emoticons. You can display them only after a predetermined amount of time has passed and on specific application pages. Or consider focusing on email emoticons only.
We have seen multiple brands use emojis and GIFs in email marketing, brand campaigns, in-app UI, and other platforms. This is because it’s a simple, universal language that everyone understands. Below, you can find some examples of popular brands that used these attention-grabbing icons to drive sales and create engagement.
Disney and animation are two terms that go hand-in-hand. People love Disney, so it was only a matter of time before the company realized how powerful it could be if it made its own emoji keyboard. But unlike conventional marketing options, this came with a twist.
Instead of putting people’s names on the product, Pepsi added emojis for different moods and countries to get people to share images on social media.
It’s a simple strategy, but the fact that emojis can be understood by people who don’t speak the same language made it the basis of a successful global campaign.
Though millennials might call it a gimmick, people who are new to this technology surely found a way to order pizza easily!
Now that you understand the importance of creative emoji use and GIFs in email marketing for promoting your app, it’s time to start using them in your own campaigns. When used correctly, they can help you boost engagement, connect with users on an emotional level, and increase conversions. If you need some aid, Reteno experts are here to foster your marketing initiatives.
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