Stripo's Unique Focus: How a No-Frills Email Builder Became the Powerhouse Behind World-Famous Brands

"Focus on delivering real value. You don’t have to be everything. You just have to be the best at what you do", – Volodymyr Kreschenko.

Chances are, you’ve clicked a verification link or subscription confirmation that looked like it came straight from a brand’s in-house design team. Reality check: it was most likely created in Stripo and automatically sent by the brand’s email provider.

Stripo Today

• 1.5 million users in 100+ countries
• Embedded in Reteno, eSputnik, SendPulse, and dozens of other marketing automation platforms
• Trusted by industry giants: Microsoft, Spotify, Maersk, Disney Music, Airbnb, and luxury fashion houses

What is Stripo’s secret? This email editor has redefined the way businesses communicate with their clients and partners. Stripo wins by doing one thing better than anyone else: creating messages that convert. Everything else like sending, analytics, CDP magic is up to the partners.

In our recent Retention Podcast, we interviewed Volodymyr Kreschenko, CMO at Stripo. Volodymyr’s story offers a masterclass in marketing evolution and product innovation. Here’s a conversation summary jam-packed with valuable insights for marketers and product enthusiasts alike.

From HTML Coder to Chief Marketing Officer

Volodymyr’s marketing journey started with building simple HTML websites and early SEO experiments. His first “ROI moment” came from promoting green coffee through CPA networks. With just 50 UAH and a free coupon, his early campaigns brought in x5 returns. This eye-opening success launched Volodymyr’s career.

The path wasn’t a straight line. After managing numerous small business clients at Prom.ua, Volodymyr co-founded a traffic arbitrage marketplace. It scaled rapidly, but collapsed in 2014 due to inexperience and market changes. Undeterred, he joined a Ukrainian agency targeting Western markets, gaining exposure to global trends.

In 2017, Volodymyr's focus shifted to product marketing for educational platforms, a blend of marketing and product development. By then, he reached a new, higher level of strategic thinking.

Volodymyr landed at Stripo in 2022. Despite initial doubts, he accepted the CMO position and passed a math-heavy interview with grit and intuition. His story highlights a crucial lesson: success comes from responsibility and adaptability, not just years of experience. As our guest puts it, “It's about being willing to take responsibility for the results, the team, and the company.”

Stripo: Building the Best Email Editor

Coincidence or not, Stripo’s journey mirrors Volodymyr’s: the platform has evolved through focus and reinvention. Launched as a spin-off from an email service provider (ESP), Stripo focused on a single challenge: to make email creation fast, intuitive, and scalable. Volodymyr emphasized that this specialization allows Stripo to deliver top-tier quality where it matters most.

The platform’s drag-and-drop editor enables users to create interactive promotional, transactional, or interactive emails without coding. Features like synchronized modules (update a footer in one email, and it’ll update in 150 other emails) and AMP technology (interactive carousels and forms) set it apart from the competition.

Why Upgrading the Editor Was a Must

The complete overhaul of the editor was one of the most important milestones for Stripo. Volodymyr explained that the legacy architecture simply couldn't keep up with the ever-growing user needs. Adding new features without strengthening the platform made the product slower, not better. The new Stripo editor, launched after months of development, solved performance bottlenecks and introduced features like simultaneous editing, modular content synchronization, and improved UX.

As for the users, they got faster workflows, seamless collaboration across teams, and a scalable foundation for future innovation.

AI and the Future of Email Marketing

Stripo’s AI Hub, a beta feature that turned heads, was a big talking point. By typing in a simple prompt (e.g., “Create a webinar email series”), customers get fully-structured newsletters with blocks tailored to their business. As a result, creating content takes minutes, not hours. While AI doesn’t replace humans, it dramatically increases speed and scale, allowing marketers to focus on strategy over manual editing.

Volodymyr believes that AI is a game changer for traditional customer engagement channels. The focus remains on making complex tasks (AMP modules and dynamic content) accessible to non-technical marketers through intuitive interfaces and automation. Organic traffic is shifting to conversational platforms like ChatGPT. Stripo is already seeing referral growth from these sources.

Paid ads require fresh, video-driven creatives. AI-powered services can produce them much faster. For email, new technologies reduce creation time, but human oversight ensures quality. This is especially true for adaptive, interactive designs that AI can’t yet master.

Key Strategies to Engage B2B Clients by Volodymyr Kreschenko

When asked about the difference between B2B and B2C marketing, Volodymyr highlighted the longer, trust-driven nature of B2B sales. “You can’t just get a lead and close a big B2B deal right away. It’s a long process of building trust, understanding needs, and providing real value at every step,” he said.

Volodymyr also shared several proven strategies for engaging large B2B clients that are particularly relevant to Stripo’s approach.

Build Long-Term Relations

Large businesses hardly respond to transactional, short-term sales tactics. Engagement strategies require consistent, value-based communication, as building trust over time is critical. This involves staying visible through events, webinars, networking, and personal connections.

Deeply Understand Customer Needs

You need to invest time to recognize the client’s real pain points. Focus on how your product specifically solves their challenges. Stripo’s strategy is to identify where their editor brings unique value to enterprise workflows (e.g., collaborative editing, scalability).

Think Product-Led Growth First

Stripo started with a product-led growth (PLG) approach, where the product itself drives adoption. For larger deals and higher average contract value (ACV), they plan to augment it with sales-assisted models. This means keeping the product as the starting point, but adding human sales support for complex enterprise deals.

Deliver Tailored Solutions & Customization

Large B2B clients often require customized solutions or integrations. Stripo supports white-labeling its email editor, making it adaptable to enterprise systems through flexibility and modular architecture.

Focus on In-House Expertise

Volodymyr emphasized the importance of in-house teams for strategic, long-term B2B growth. While agencies help with specific tasks (creativity, speed), scaling corporate relationships requires internal ownership.

Key Takeaways for Marketers

To conclude, Volodymyr mentioned three essential qualities he believes a successful CMO must have and continue to develop.

1. Communication skills. They are key to clearly conveying ideas, aligning teams, and preventing misunderstandings.
2. Emotional intelligence. It lets you support team members, provide growth opportunities for them, and foster a collaborative environment.
3. Adaptability & focus. Balancing strategic thinking with hard skills is as critical as staying focused on high-impact initiatives.

Final Thoughts

The interview with Volodymyr Kreschenko goes beyond a story of personal triumph. It’s a grand tour of  Stripo’s evolution into an email crafting powerhouse through continuous learning and natural improvement. Their laser focus on excellence in email creation, coupled with AI-driven innovation, is a textbook example of how doing one thing exceptionally well can outshine spreading thin across many.