Expert Voices & Tips

Oleksii Choban of Superhuman shares why lifecycle marketing is becoming more strategic in the AI era, how experimentation drives growth, and why adaptability matters more than ever

Discover how Flo approaches product growth at global scale — from onboarding to experimentation, AI workflows, and long-term user engagement

Learn how top app teams approach user acquisition, niche selection, AI workflows, and product marketing at scale

Paul Sakhatskyi shares how Documents evolved into a subscription product through AI, experimentation, and product marketing.

Find out how health & fitness apps drive scalable growth — from high-impact creatives to funnel optimization, monetization strategies, and sustainable profitability

Find out how AppLyft approaches growth, product expansion, and AI to scale faster without losing focus and efficiency

Discover how modern product teams work, using metrics and user insights to turn complex product questions into confident decisions

Find out how Boosters approaches PMF, paid testing, and AI retention through a disciplined, operator-first growth framework

Find out how JATAPP drives scalable growth across 20+ apps by balancing retention and acquisition, testing monetization models, and favoring strategy over hype

Learn how product marketers convert intent into revenue by mastering funnels, predictive LTV, experimentation, and the real role of AI in execution versus judgment

Explore Meta’s latest insights on creative dynamics, true performance levers, and the role — plus limits — of AI in scaling fitness apps

Discover how Welltech’s CRM strategies drive app user engagement and retention, from A/B testing to AI-powered messaging

Built by small teams, loved by millions: Guru Apps proves you don’t need a giant team to build a chart-topping product

Explore how Promova redefined language learning and grew its community to 17 million users worldwide

Discover how FRACTAL blends AI innovation with human creativity to reshape B2B marketing — from Telegram and RCS to smarter email and retention strategies

Discover how Poster POS powers food service across 110 countries and learn the lessons it holds for product strategy, AI, and retention

Discover the two product models, key growth metrics, and AI tactics Prom.ua uses to scale one of Ukraine’s largest marketplaces

Discover how AI is reshaping hiring — from smarter sourcing to interviews — with insights from product pros

Discover how Kiss My Apps launched 30 apps and skyrocketed to 60 million downloads within a short span

Explore expert insights on product management with Ray Astafichev who held management roles at Zeo Alliance, MGID, Spartez Software, and Readdle

Join the conversation about Reface products, the structure of the ML team, methods for measuring Product-market fit, mistakes in conducting A/B tests, and much more.

Discover more about machine learning, personalizing user experiences, and the important metrics that help the Headway app succeed

Explore how AI and LLMs enhance digital products with insights from industry expert Eugene Plokhoi, Head of Product at Readdle, covering implementation strategies and model selection