How to Promote and Monetize Health & Fitness Apps

Natalya Ustymenko

The increased awareness of personal health and demand for convenient, personalized fitness solutions has driven the rapid growth of the health and fitness app industry.

According to Statista, revenue is expected to show an annual growth rate (CAGR 2023-2027) of 13.32%, resulting in a projected market volume of $47.70bn by 2027.

 We will explore the most effective strategies for increasing user engagement, how to monetize a mobile app, and how to establish your app as a vital tool to your audience's journey toward a healthier lifestyle.

Types of Health and Fitness Apps

Developing and promoting a successful health and fitness app requires a clear goal and a deep understanding of the target audience. This knowledge guides the app's design, functions, and features, making it appealing and beneficial to the users. 

Moreover, understanding the audience paves the way for practical app monetization strategies. 

First, you need to establish your app's main goal and its type. That is, you need to know what your target audience desires the most. Each type has particular features and value for the users, keeping them engaged with the app for a long time. 

Self-Guided Training App

Such apps should offer many workout videos, from cardio and strength training to flexibility exercises, to encourage users to try new workouts and avoid monotony. Progress monitoring keeps them engaged by showing their progress over time. Gamifying fitness with badges or points and customized workouts based on user preferences keep the app relevant.

Personal Training

These apps stimulate users with constant feedback or communication with a trainer. Real-time posture or form adjustments ensure that the users exercise safely and successfully; personalized training routines that adapt to a user's progress can help retain user interest.

Nutritious Meal Guide Apps

To keep your users engaged, update your content frequently with fresh, delicious, and nutritious recipes. When meal plans are customized to fit a person's dietary preferences or restrictions, it motivates them to stick with the app for longer. Also, when users can create grocery lists straight from their meal plans, it makes shopping easier for them, and they value the app more.

Health and Body Metrics Tracking App

The app helps users stay engaged by presenting their health data in simple, clear graphs. When users set to track goals regularly, the app will remind them to check in and keep using it. Integrating different apps and devices to work together makes it easier for users to keep track of their health data and be more engaged with the app.

All-in-one Fitness Apps

Such apps serve as a go-to resource by combining exercises, meal planning, health tracking, and a community aspect into a single app, motivating users to use it regularly. A smooth user experience while navigating between features can increase user engagement.

Mindful Apps

These apps are designed to engage users by providing mindfulness practices such as meditation, yoga, or guided breathing exercises. Regular reminders for mindfulness practices can form a habit and encourage consistent app use. Users can see that their stress levels or sleep quality are improving through the app, which spurs them to keep practicing with the app.

If you wonder which types are the most popular, we got some numbers for you. The Statista research shows the forecasted revenue development: fitness apps are still the biggest segment of health and fitness apps and tend to keep the superiority; meditation apps become increasingly popular, and nutrition apps take the top third place.

If you wonder w

But regardless of the app type, you should pay attention to customizing features to match the user's fitness and health goals, lifestyle, and preferences — it can result in greater user satisfaction, engagement, and, ultimately, the app's success. Learning about your target audience and what they hope to accomplish will help you create an app that will fulfill their demands and maintain their interest over time. With this information, you can create more efficient promotions and pick relevant ways to monetize your mobile app.

Best Marketing Channels to Promote a Fitness App in 2023

Getting the product in front of the right audience is the tough part, and that's where a well-rounded fitness app marketing strategy comes in. To attract a sizable audience, get your product noticed, and encourage users to download and interact, you need to promote your mobile app through as many channels as possible.

In-app messaging

In-app messages can introduce new features, provide individualized workout advice, make sale announcements, or push users to take certain actions, such as sharing their success on social media. When utilized carefully and selectively to prevent overloading users, in-app notifications can dramatically improve user experience and engagement. Check our in-app messaging tips for more info.

Push notifications

Mobile push notifications are messages delivered to users' devices regardless of whether they are actively using the app. It’s a good approach to re-engage dormant users, remind them of their workout plans, or tell them of new content or upgrades. Personalized and timely push notifications can greatly enhance user engagement and retention. They must, however, be utilized with caution to avoid aggravating users and prompting them to leave. 

Email Marketing

Email continues to be an effective channel for generating app engagement. This can include emailing customers individualized training regimens, health suggestions, or app updates. Email can also be used to re-engage dormant users by offering benefits or highlighting new features that they may find useful.

Offline and online event marketing

This entails fitness app advertising at physical or online events such as fitness expos, webinars, or fitness competitions. Events provide a great opportunity to communicate with potential users directly, demonstrate the app's value, and drive installs.

App store optimization (ASO)

ASO involves enhancing an app's listing on app stores to increase its visibility in search results. This includes optimizing the title, description, screenshots, and app reviews to make it more enticing and discoverable to potential consumers. Effective ASO may boost organic app downloads and generate a consistent stream of new users.

Social media marketing

Engaging with your followers can involve sharing workout tips, success stories, or content created by your users. You can also use paid advertising to expand your reach and drive more people to download your app.

Social media platforms provide useful analytics that helps measure the success of fitness app marketing campaigns and make necessary adjustments to the strategies.

How to Build an Effective Marketing Strategy for Health & Fitness App: 5 Actionable Tips

We have five tips to help you create a marketing strategy that connects with your potential users, increases user acquisition, and gets the most out of your health and fitness app.

Tip 1. Think about clients constantly

Implementing personalization methods throughout your marketing campaign is vital. Do they get the exercises they need? Is the onboarding clear? Is the discount offer relevant? Are push notifications useful or irritating? If you don’t fulfill the users' particular needs, your app won’t be much of a success.

Tip 2. Utilize an omnichannel approach

Bind all marketing activities into one strategy to get the most out of the campaigns. Omnichannel approach and consistency in your brand's message, objectives, and visual identity across all touchpoints increase brand awareness and consumer confidence.

Tip 3. Build a brand as an industry expert

The best way to promote your mobile app is by creating and sharing high-quality, relevant material highlighting your health and fitness knowledge. This might be blog copies on your website, articles on external content platforms, or educational social media videos.

Tip 4. Measure marketing performance 

Data powers marketing. With the data on marketing performance and the fitness app market analysis, you can learn about your target audience's preferences, your marketing efficacy, and opportunities for improvement. 

Tip 5. Use top-notch technology

In the ever-changing digital marketing field, it is always essential to be one step ahead of the curve. This means trying out new advertising technologies like AR/VR and AI services, using chatbots to automate customer care, or utilizing gamification to increase user engagement. 

4 In-app Monetization Tactics for Health & Fitness

Below, we added the four most popular and effective ideas on how to monetize a mobile app.

In-app advertising

This involves showing advertisements, like interstitial ads from third-party businesses, within the app. You can also add relevant brands' products and services through partnerships. Sponsored workouts and dietary advice can be profitable and useful. However, carefully integrating these ads is crucial to ensure they don't disrupt the user experience.

In-app purchases

Apps can improve the user experience and generate revenue by providing extra features, services, or content for a fee. This includes features such as unlocking new workouts, buying meal plans, and personalizing the app to suit individual users.

Freemium model

This is one of the common mobile app monetization models. It provides free basic services with an option to upgrade to premium for more features. A simple yet effective set of features can attract more consumers initially and spur them to upgrade to a complete experience.

In-app store

Certain fitness apps might have an in-app monetization store where you can order physical products or merchandise. The app could offer branded fitness gear, supplements, or other products that go well with its digital offerings. This would help generate more revenue for the app.

Examples of Inspiring and Fastest-Growing Fitness Apps

Let’s delve into some inspiring examples of fitness apps to get valuable insights for your own.

Nike Training Club

Nike knows its audience's needs and how to promote a mobile app based on that info. They tapped into the fact that people need people; a strong community based on particular values and interests is the best way to promote the brand.

Nike Training Club: Fitness is an all-in-one app that offers fitness, yoga, at-home exercises, meal plans, and motivational tips. Users have engaged with this app for years (based on their reviews). 

The Premium plan gives more app content for $14.99 per month or $119.99 annually.

30-Day Workout at Home

This app focuses on self-guided fitness on a monthly basis for every level, beginner to pro. Users can start as a beginner and move to the next level day by day, engaging with the app for longer than just a few months. The developer highlights that a professional fitness coach designed all the exercises, showing expertise and building trust with potential users.

The main app monetization tactic is a paid subscription for unlimited access to all features for $9.99/month and $59.99/year.

Yoga | Down Dog

This mindful app offers a wide range of yoga types for every level. Users create a personalized yoga plan by answering different questions about their goals, health conditions, and level of stress. Since the exercises and meditations are relevant to the users’ needs, they engage with the app for a long time to stay calm and feel better. 

The main app monetization is also paid memberships with different advanced features for $9.99 per month or $59.99 per year.

Final Thoughts

Keep in mind all these ideas and best practices to create a compelling and beneficial app for users and yourself and develop an effective app monetization work plan. 

If you have ideas about your app marketing strategies and need a convenient customer retention platform to implement them, you can't go wrong with Reteno. Let us assist you throughout this journey.

Natalya Ustymenko


November 10, 2022

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