Head of Direct Marketing, Reteno
December 12, 2022
Today, it is essential for a brand to maintain constant interaction with users. There are some messages that users not only want to read and see on the screen of their mobile phone but also look forward to. Remember those SMS messages that help you enter the mail when you forget your password. Or delivery confirmation of an important document. And a short message informing about the financial transaction. As well as a reminder of the appointment in your favorite beauty shop.
The transactional message is responsible for all this, which must be present in the marketing strategy in order to increase brand loyalty. All notification channels are worth considering and should not be excluded. But short messages and modal pushes are the fastest. Let's look at why it is so.
A transactional message is an automated communication between a company and a customer. Usually, it contains text with essential and high-priority information for the user (two-step authentication, order confirmation, delivery details). Transactional communications are always sent individually and require the recipient's confirmation.
The advantage of text messages is that they are easy to read, given that people do not let go of their phones. Transactional SMS can interact with customers in any business function. For example
Of course, this is not the whole list of applications for transactional messages. It is worth considering the type, size, industry of business, and purpose of business communication. Depending on the requirements and goals, there may be several options for using short messages, but do not confuse informational text messages with promo.
Let's see the difference between promotional and transactional SMS, so you can better understand what they are and won’t mix them up. Promotional messages are sent to attract users to sales, seasonal discounts, new product collections, etc. That is the alert for marketing purposes, not logistical ones.
Transactional messages may be called “important” messages as they are characterized by request confirmation, password reset, delivery update, and so on. Let's take a closer look at the types of messages customers want to receive on time:
To attract more users to the app, companies are using multiple marketing channels along with text messages. So it is likely that those users who did not confirm receipt of the push will be able to see the promotion launch. And the in-app messages stimulate further purchase actions.
How to send a transactional message? You can do it with the help of the SMS API, which allows you to send informative texts to your target audience through simplified actions on the phone. What should be done? Integrate, assign an audience from your base, and set an event and possible reply. Then, set up a message and sender ID.
After the completed actions, the automated platform will send the client a unique transactional SMS. If this is an order, then it's a confirmation of the order, and if this is a service booking, then a booking confirmation. In this way, you simplify the interaction with the client, instantly responding to his needs through a secure communication channel.
Ease of use. A good program should have a clear interface that is intuitive to use for setting up text messages.
Support. You should receive prompt support from the developers and a complete answer to your questions that arise while using the tool.
Functionality. Explore the features and functionality of SMS-sending software. Choose from those that can reach your target base globally, track delivery and engagement analytics, and email-to-SMS support.
SMS marketing has many impactful benefits, which is why large and small brands use this strategy to reach customers and profit in their business. Transactional SMS messages are relevant throughout the whole customer journey. Below, you’ll find common practices for using this notification channel.
Some companies did not stop at traditional transactional communications – they created something new and succeeded. Let's look at a few leaders.
A popular jewelry-selling company, uses the best methods of text marketing. A message confirming the consent to receive SMS from the company is accompanied by additional messages about the discount with a promotional code.
The narrow customer niche of Dua Baby Store alerts customers about abandoned carts with a well-timed transactional message. In order-confirmation text messages, they also indicate the product's popularity that they can buy and stimulate the purchase with an additional discount.
Order message notices from the Riot Swim brand are accompanied by a subtle question about the convenience of making a purchase and receiving a response from the consumer to improve customer experience.
Ready to launch transactional SMS in your company? As you can see, this type of short message is now a must for those looking to improve customer interactions and grow their business.
An interactive communication channel increases user loyalty and confidence that they will not be let down. If you already have an idea but need a tool to implement SMS marketing in your business, contact Reteno, and we will help you set up transactional communication in the shortest time possible.
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