Co-founder, Reteno
October 2, 2024
A mobile marketing platform or software is a solution for building and implementing mobile marketing campaigns. Some things you can achieve with mobile marketing platforms include mobile marketing automation, customer data collection, personalized communication and omnichannel marketing.
You need a mobile marketing platform if you just launched an app or want to expand one, drive sales, or increase user retention. That being said, here are some top reasons why:
MMPs ensure keeping more acquired users by supporting continuous interaction across their lifecycle. From seamless onboarding to ongoing engagement and reactivation, this mobile marketing software helps maintain and maximize user relationships, effectively safeguarding marketing investments.
A typical mobile marketing platform has behavior-tracking tools that afford you the opportunity to know how and why your users make various decisions. This information is priceless as it informs you on how best to repurpose your marketing campaigns, making them more relevant to your existing and potential users.
Mobile marketing solutions offer campaign management services that allow you to modify and schedule your push notifications, emails, SMS, and in-app messages. With this automation, you can engage with your customers on a timely basis, improving their daily and monthly active users.
Every effort in your marketing campaign is geared towards driving your sales margin and ensuring customer loyalty. So, when you reach out to a broader audience, study their behavior, and maintain regular and proper communication, you will have an improved customer experience and higher retention rates.
Most mobile marketing platforms are multifunctional marketing solutions. This means they have several features and offerings for building and managing your campaign.
With this solution, you can access omnichannel marketing automation and analytics tools, manage customer data, and test, optimize, and personalize marketing campaigns.
Mobile marketing software is a multifunctional marketing tool that gives you the flexibility and different options to monitor customer’s activity. This includes tracking customer engagement patterns, clickthrough rates, open rates etc.
This is one of the core features of a good mobile marketing solution—a tool to collect the right data from the relevant sources. Thus, collecting customer data will help you predict their buyer personas and user behavior.
In addition to collecting customer data, mobile marketing platforms have customer segmentation tools. For instance, most platforms have location-based functionalities for targeting relevant user segments based on geography. This also extends to tracking customers based on their demography, age, smartphone operating system, gender and even in-app activity, product interests, last orders etc.
Combined, the essence of data collection and customer segmentation is to offer personalized campaigns that your target audience would appreciate and love to engage with. Platforms like Reteno offer numerous personalization tools to help you launch effective campaigns.
Before discussing how to choose a good mobile platform for marketers, let’s first consider what you must do before choosing one.
Advertising—be it paid or organic ads—is one of the mobile marketing areas that can take a huge bite out of your financing. The crazy part about advertising is that its outcome is not guaranteed. This is why you must define and understand your advertising goals. Without a goal, you cannot tell if it’s working or if you’re doing it right or wrong.
Your target audience could be anyone, anywhere in the world. However, several factors could narrow down these people to those that meet your business objective and reach. While defining and refining your target audience to those relevant to your goals, consider their demography.
Besides filtering your audience, defining your unique selling point will attract them and help you build the perfect mobile marketing campaign. You have to understand the Why? of your app or e-commerce store so that you can communicate this value in your mobile marketing campaign.
With that said, let’s consider what to look out for in any mobile app platform you decide to work with:
As the mobile marketing software market grows, finding the right platform to meet your marketing needs can be overwhelming. That being the case, choose brands available across multiple relevant channels online (web, app, desktop, etc.) or offline (SMS messaging, alerts, calls, etc.).
Data management and analysis are among the drivers of mobile marketing. Without data or analytics, you’re virtually blind. Hence, you must choose a mobile marketing platform with the proper data management and analytics infrastructure.
Prioritise multifunctional platforms with the vital tools and features needed to implement the perfect mobile marketing campaign. While some solutions may market as omnichannel platforms, ensure you background-check their features to know whether they are essential for achieving your mobile marketing goals.
Another final litmus test for choosing the right mobile app marketing platform is reviews and social proof or track records. If possible, ask colleagues in your network to recommend solutions that work best for them. You can filter the best mobile marketing platform from among them.
Since we’re talking about mobile apps, you should never settle for a platform without robust and functional push notification campaigns and in-app automation tools. Personalized mobile push notifications and in-app messages are tactical ways to reach your target customers’ hearts.
Reteno is a flexible messaging and user retention platform with a track record and omnichannel functionality for e-commerce apps. We do not just boast about being the best mobile marketing platform but back it up with invaluable tools, including all the ones we’ve discussed and more.
In terms of track record, we have a long list of satisfied customers who can attest to the quality of our service. From food delivery to marketplaces and educational apps, our case studies comprise multiple brands that have recorded tremendous results after choosing Reteno as their preferred marketing platform. Contact us now to get started.
.png){kind=small}
.png){kind=small}
.png){kind=small}
