Same Features. Faster Results.

Reteno vs Iterable

Start for free,
up to 100,000 users
Reteno
Iterable
Channels

Сount

8
7

Mobile Push

In-App

Half-screen modals without real-time event-triggered display, element-specific positioning and embedded videos or GIFs

Web Push

via Firebase
Lack of rich content

Email

SMS

Sent only to select countries with alphanumeric sender IDs

App Inbox

As an addition to In-App

Messengers

Web Widgets

Including various options for form building
In-apps sent to browsers
Limited form building
Pricing

Pricing

Free plan with journeys and messages in all channels
Almost all features are included
Simple and clear all-inclusive packages
No free trials at all
Paying based on user list volume, messages sent, and separately for features and support

Free

Unlimited mobile pushes
1K sends in each channel/mo
20K journey launches/mo
Live email and chat support

Paid

Clear pricing
$3 for every 1K user profiles
Unlimited messages and features in all channels

Dedicated Customer Success Manager
Complex pricing
Starts at $500/mo
Min. threshold of 25,000 SMSes
Data storage fees or integrated platform fees
Dedicated Customer Success Manager
Omnichannel Journeys

Omnichannel Journeys

Unlimited number
6+ channels
Journeys are linked to segments. A segment can start/stop a journey and be used for branching
5 channels available

The conditions are set directly in a journey every time.

Event-Based Journeys

Short default retention period for numerous events
Unclear event configuration

Steps and Branching

Unlimited steps
29 step types
Unlimited branching
8 Step Types

Journey Templates

Retargeting

All Channels and journeys

Frequency Capping

All plans
AI option depends on plan

Sending Scheduling

Delayed sends & sending schedule
Business-time sending
Personalization & Segmentation

Personalization & Segmentation

12 Features to fulfill any marketing idea
Set of non-flexible features complicating campaign creation

Embedded Customer Data Platform

Contact data unification
Event-based journeys
Choose from email or userID as unique user identifier, however with required email address

User Attributes

Unlimited attributes & events
Auto Sync with BigQuery, PostgreSQL, Google Sheets
Additional data storage charges may apply
Merging user data may be complicated
Fewer contact fields

Segments

Unlimited segments
Separate contact inclusion and exclusion settings with unlimited conditions
Segments can reference segments for complex rules

Limited range of segment conditions
Complex conditions may not be saved

Behavior Segmentation

In-app, on-site, campaign activity tracking
Segmentation by events & event parameters
Unlimited segment conditions
Heading

Multilanguage

All channels
Easy scalable to 100
languages
Supports integrations
Supports integrations

AI and Machine Learning

Heading
Predictive segmentation
Product recommendations
Ready-made algorithms + extra manual adjustment
Limited by plan
Manual rule building for product recommendations

Message Templates

Including 1,1K+ email templates
Created by user

Content Filling

Reusable drag-drop WYSIWYG message blocks, synchronized across messages

Velocity is used for dynamic content, offering advanced logic like loops, conditionals, and basic computations. Also available in workflows

Seamless data feed management
HTML block templates that can be reused in messages only by inserting code, with limited editing
Handlebars is used for dynamic content, with limited capabilities and logic compared to Velocity

Сan’t set the connected data feed structure

Raw Data Export

All data can be exported directly to BigQuery or other DWHs
via third-party services only

Revenue

All channels attribution
Complicated attribution

User Activity Timeline

All Plans

A/B Testing

Unlimited variants
all channels
Experiment types depend on channel

Cohort Analysis

RFM Analysis

Support

Support

Live human support ASAP
Depends on support plan

Onboarding

Fast integration: 2-3 weeks


Rather don't need developers after integration
Lasting integration, common fails when integrating with services
Rather need developers after integration

Support

Live Support in All Plans ASAP
Dedicated CS Manager in Paid Plans
Virtual agent in Standart support plan
Access to live chat is only after contacting CS Manager and discussing the support plan

Trusted by 300+ leading brands from 23 countries

Our Gains for Apps

152%

ROI&
Grown

65%

Increasein
Orders

25%

Contact
Reactivation

12%

Increasein
LTV

16%

AOV
Growth

500%

ROAS

users love Reteno

Why Do Product Marketers Love Us?

no-code platform
no-code push notification services

Reteno allows marketers to produce campaigns on their own without involving developers

fast integration
how push notifications work in Reteno

Connect Reteno SDK and automatically collect user IDs and behavior. Complement it with your Firebase, BigQuery, and PostgreSQL data to enrich your segmentation or message content

Mindful customer support
Reteno support to deliver messages of any complexity

Is always there to help you get the most out of our platform for your business

Why Do Product Marketers Love Us?

no-code platform

Reteno allows marketers to produce campaigns on their own without involving developers.

preset & customizable Campaigns

Shortest way to

fast integration

Connect Reteno SDK and automatically collect user IDs and behavior. Complement it with your Firebase, BigQuery, and PostgreSQL data to enrich your segmentation or message content.

Mindful customer support

Is always there to help you get the most out of our platform for your business.

Get Started