Product Manager, Reteno
February 3, 2021
ROI & Growing
Rocket is an international food delivery app launched in 2018. By the end of 2021, the company already operated in 8 European countries — including the Netherlands, France, Spain, and Portugal — and had 1M+ downloads.
As an app-based service, Rocket uses Mobile Push as the main channel for customer communication. Since their customer base grew rapidly, different groups started to require a different approach. Rocket decided to implement customer segmentation and send personalized push notifications depending on the customer shopping behavior and order preferences.
The main tasks:
The company had much data that required maximum fast analysis. So they needed well-thought segmentation marketing and a proper customer data platform that would extract data from their app and use it to divide customers into segments and address them with relevant messages.
Rocket chose Reteno because our extensive functionality fits their customer segmentation strategies.
We began to work with Rocket in January 2020. To fulfill their goals, we decided to use segmentation by app order parameters. Data on orders was instantly transferred to Reteno from their app and was available for segmentation.
Having implemented this approach, Rocket managed to:
1. Quickly integrate with Reteno. The necessary settings were made in the personal profile: the client set the mapping condition (phone number) and added the event orderCreated.
2. Get a full range of data operations:
3. Build complex segments:
With the help of Reteno, Rocket managed to create personalized communication strategies with different customer segments, improve their shopping experience and grow sales.
As part of the future plans, the company intends to add tracking to work with abandoned browses and carts, and geofencing to determine location and achieve better personalization.
This will enhance segmentation by adding new parameters for segment conditions:
For Rocket, mobile pushes are key for customer communication. However, the company plans to add Email and SMS to their marketing strategies using Advanced Segmentation by Reteno. It may increase their profit by 25%.
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