Reface Achieved 8.6% Sales Lift & 10% Higher CTR by Switching to Reteno

Company

Reface by NEOCORTEXT, INC. is a globally recognized AI-powered photo and video editing app. With over 150 million creators in its thriving community and approximately 200,000 installs per month worldwide, it is a highly popular product. Ranked among the top 5 apps in over 100 countries, this premier face swap app blends cutting-edge artificial intelligence with user-friendly features to deliver a seamless and creative experience.

Reface’s free features include face swapping on photos and videos, trendy photo effects, hairstyle try-ons, and the ability to craft personalized greeting cards for occasions like birthdays, Christmas, and Halloween. For creators seeking an advanced experience, the premium subscription unlocks features such as AI Avatars, an Unlimited Baby Generator, and an ad-free interface.

Reface employs a freemium monetization model. Upon downloading, users can explore the core features for free, but the premium version unlocks unlimited access to advanced AI tools, exclusive filters, and the ability to upload personal content. This model engages consumers by providing immediate value while generating consistent revenue from dedicated creators.

Challenge

Reface’s first choice for user engagement and retention was Braze. This robust marketing automation platform offered up to 10 pre-built campaign templates to connect with subscribers at different points in their journey. The campaigns had proven effective, driving high conversion rates and fostering a loyal customer base drawn to the app’s cutting-edge editing tools.

Despite this success, Reteno, a next-generation marketing support platform, saw an opportunity to boost the app’s performance even further. It offered its scalable campaign framework and a unique A/B testing feature known as “One from many” to improve message conversion rates and maximize subscription revenue.

While pleased with Braze’s results, Reface’s marketing team recognized the potential for growth and agreed to explore a migration to Reteno. This transition promised to elevate an already strong strategy, but came with its own set of challenges.

1. Balancing structure with flexibility. Pre-built campaigns offered a straightforward, plug-and-play approach that delivered consistent results. Reteno, by contrast, emphasized scalability, requiring marketers to rethink their strategy beyond the comfort of ready-made templates. The challenge was to maintain Reface’s high-performing campaigns during the transition while adapting to Reteno’s more creative process.
2. Data integrity assurance. Reface’s conversion rates relied heavily on Braze’s granular user data, such as behavioral patterns, segmentation profiles, and campaign histories. Migrating this data into Reteno’s ecosystem required flawless execution to avoid gaps or inaccuracies. Any misstep could compromise the personalization, making data fidelity a critical concern for both teams.
3. Expanding A/B testing capabilities. Reteno’s “One from many” block provided a more refined approach to Reface’s already strong messaging. However, capitalizing on this tool required creating a broader range of testing options than the app’s team had explored with Braze’s simple A/B testing. The challenge was to ensure this feature delivered tangible improvements without overwhelming marketers with complexity.
4. Ensuring a swift migration. With a rapidly growing user base accustomed to seamless experiences, Reface couldn’t afford a lengthy migration that could disrupt its high conversion rates. Reteno’s advanced customization options risked extending the onboarding timeline. The challenge was to accelerate the process to maintain campaign performance, balancing speed with the promise of long-term benefits.

Solution

To address the migration challenges, Reteno assembled an expert support team armed with industry best practices. The team began with a thorough audit of Reface’s existing setup. To bridge the gap between Braze’s template-based approach and Reteno’s scalable framework, the team provided hands-on guidance, introducing intuitive tools like real-time workflow builder. These solutions allowed Reface to quickly adapt its high-performing campaigns to the new messaging automation platform without losing momentum.

Data fidelity was tackled with top precision. Reteno’s team integrated its SDK and synchronized data sources to ensure a flawless migration with no loss of personalization capabilities. Regular checkpoints and validation steps throughout the process safeguarded the app’s high conversion rates.

To help Reface unlock the full potential of Reteno’s “One from many” feature, the support team provided structured onboarding, clear guidance, and real-time feedback. As a result, Reface was able to use continuous A/B testing at scale to enable 1:1 customer communication. This hands-on partnership turned complexity into opportunity and set the stage for tangible improvements in conversion rates.

Speed was key, and Reteno’s support team delivered. Without compromising quality, they accelerated the migration schedule. Prompt assistance minimized downtime, allowing Reface to maintain a seamless user experience and uninterrupted campaign performance.

By combining technical expertise with marketer-friendly support, Reteno turned the migration into a strategic advantage. The new system preserved the Reface’s existing strengths while unlocking greater campaign scalability, optimized messaging, and boosted subscription revenue.

Results

The migration to Reteno delivered impressive gains for Reface. The effectiveness of optimized campaigns and targeted messaging led to higher revenue. Personalized experiences deepened user loyalty and drove retention. In addition, Reteno's “One from many” A/B testing refinements improved the click-through rate (CTR) for standard reminders.

Improvement indicators

• 8.6% sales lift
• 5% retention increase
• 10% higher CTR

Why This Matters for You

Did you know that 32% of small businesses are already hooked on AI-powered messaging automation? Now imagine a solution like Reteno that takes it way further! This marketing support platform offers proven tools to scale your customer communications without the hassle or breaking the bank.

Reteno makes it easy to step up the outreach game with big, bold campaigns that capture users’ attention at every turn in their journey: from onboarding to lifelong retention. Think of it as a way to transform the messaging flow into a perfectly timed playlist for your audience.

Key benefits for you

• Scalable campaign management. Reteno’s flexible framework enables you to create and manage campaigns that connect with users right when (and where) they are ready to convert. This approach keeps customers engaged, whether they’re new installs or loyal brand fans.
• AI-driven message optimization. The “One from many” block is your new superpower. It improves targeted communication for each user by automatically identifying notifications with the highest CTR. This drives consistent recurring revenue by delivering timely nudges that encourage prospects and subscribers to take action at just the right time.