Muscle-Booster Achieved a 14% Increase in Revenue with Multi-Step Campaign

Company

Workout Planner Muscle Booster (a.k.a., Muscle Booster) is a health & fitness app designed to transform home and gym workouts into highly-personalized experiences. It offers customized workout plans tailored to individual fitness levels and goals, ensuring effective and dynamic routines for every user.

With more than 50 million installs, the app is a popular choice for users in the Americas and around the globe. The service monetizes primarily through a subscription-based model. Workout fans pay for access to regular and premium weekly, monthly, quarterly, or annual plans, as well as add-ons (e.g., fitness guides, VIP customer support). Notably, over 50% of all subscriptions are initiated through the official website.

Challenge

The company's marketers had a conversion issue: many users finished the onboarding but didn't continue to buy a personal subscription. To fix this, they needed to create an engaging messaging campaign to get more subscribers.

In order for a campaign of this scale to run smoothly and encourage users to subscribe, it needs to be thoroughly optimized to efficiently manage when, what, and how many messages to send. The long chain containing dozens of notifications makes testing particularly difficult, requiring precise coordination to ensure that messages were aligned with user behavior. In addition, it takes a long time to select from the many content variations.

Solution

To solve the issue of converting users who stopped at the payment step, Muscle-Booster.io used Reteno's tools. With its innovative workflow builder and fast integration, marketers were able to design and launch a comprehensive campaign without involving extra staff for routine tasks like coding or testing.

Abandoned Subscription

The campaign is based on a multi-step messaging chain that relies on discounts and personalized reminders to guide users back to the payment step.

Objective: re-engage prospects who have started the onboarding process but have not yet completed the payment process.

Goal: convert the audience by addressing any barriers that may have caused them to abandon their subscription, such as price concerns, uncertainty about the service, or device preferences.

In turn, Reteno’s workflow builder provided precise control over the sequence and content of each message, ensuring timely and relevant communication.

Results

14% revenue boost through better user engagement
3x ROI improvement
55% of users opened at least one notification sent during the campaign

Why This Matters for You

Direct marketing is highly effective. For every $1 spent, you can expect up to $12 in return, making it a very profitable strategy. When implemented properly, these campaigns can increase your conversion rates by up to 20%.

With Reteno, an advanced marketing automation platform, you can streamline marketing efforts and increase the bottom line by ensuring that your messaging is personalized, timely, and impactful. The platform makes it easy to create repeated outreach through fine-tuned, quick-to-deploy campaigns, providing potential brand advocates with constant reminders of your product's value. This makes them more likely to choose your service when they're ready to make a decision.