Completed in 1 Month: Promova’s Quick & Seamless Transition to Reteno

Company Overview

Promova is a language learning platform for today's minds, designed to help people navigate languages in a busy, information-heavy world. It offers bite-sized lessons based on real-life scenarios and cultural insights. Combining AI with human expertise, Promova makes learning flexible, practical, and stress-free, fitting any schedule and making progress rewarding.

By 2025, over 17 million people had joined Promova, with nearly 2 million monthly active users. The platform is available globally, with top markets such as the US, the UK, Brazil, and a range of European countries.

Available on both iOS and Android, Promova offers more than 30 courses in 12 languages. The app delivers a personalized learning experience through expert-crafted courses, 1-to-1 tutoring, group classes, and conversation clubs, catering to learners of all levels.

The app stands out with its AI-powered Role Play speaking lessons for realistic practice and enhanced inclusive features designed to support users with special learning needs.

Promova is available by subscription and also offers a freemium plan.

Challenge

As the app’s user base expanded, Promova prioritized communication as a strategic focus. This led them to migrate to Reteno, aiming to boost marketers’ productivity, streamline workflows, and enhance user engagement.

The migration needed to be seamless to maintain operational continuity while preserving dozens of Promova's multilingual campaigns, extensive user data, and numerous messaging assets. 

Additionally, existing workflows required integration into the new system, which involved adapting automation scripts and aligning them with Reteno's capabilities.

Solution

Data Migration

Promova’s team managed the initial setup, while Reteno provided full support and resolved challenges during the transition. The contact database was securely transferred, with regular updates to ensure accuracy.

Reteno's Migration Services included an initial system check, a detailed migration plan, and the transfer of over 100 messaging assets. These included email templates, push notifications, in-app messages, and user segments.

Workflow Integration

To support Promova’s marketing goals, we rebuilt around 50 workflows, prioritizing user engagement, messaging optimization, and campaign automation. As part of the process, our team redesigned user journeys to integrate seamlessly with Reteno’s platform and conducted thorough testing to ensure everything worked perfectly.

This enabled Promova to target users more precisely and communicate effectively at every stage of their journey.

Results

• 1 month - successful migration and integration
• 100 messaging assets migrated
• 50+ workflows integrated

Promova achieved a seamless transition to Reteno in just one month. The migration included transferring 100 messaging assets and integrating 50 workflows. With the support of Reteno's integration team, Promova ensured data integrity and minimized disruption, enabling them to continue engaging users effectively without interruptions.

Why This Matters for You

Staying ahead of the competition requires equipping your mobile app with the right technology—whether in Education, Health & Fitness, or any other category. Just like in Promova's case, Reteno offers comprehensive migration and integration support, ensuring a fast and efficient transition.

Regardless of your platform's size or the system you previously used, our dedicated integration team is ready to assist with a clear migration plan and 24/7 live support.