Yoga Workout App Boosts Subscriptions by 14% with Automated Messaging

Company

The fitness app at the heart of this case study is a multipurpose yoga workout platform that offers easy-to-follow programs for beginners and advanced yogis. Sessions include chair yoga, wall pilates, tai chi, somatic exercises, and classic yoga. The platform combines customized workout plans with the flexibility of anytime, anywhere access. This empowers users to seamlessly integrate healthy habits into their daily routines.

With over 500 asanas and sessions ranging from 7 to 30 minutes, the app tailors workouts to individual preferences, skill levels, and fitness goals. Features like a Workout Builder tool, video and audio instructions, and a personalized workout planner enhance the overall user experience.

The yoga workout platform runs on a freemium monetization model. Health enthusiasts can download it for free, but must purchase a subscription to unlock the full features and content. Subscriptions renew automatically unless canceled. Optional add-ons, such as health guides, are also available as one-time or recurring payments. They provide extra value without being tied to the core subscription plan.

Challenge

The workout app enjoyed steady user engagement and revenue flow as it built a strong foundation with its subscription-based model. However, despite the success, there was untapped potential to further maximize subscription growth. The platform faced the challenge of identifying and capitalizing on opportunities to deepen user engagement, especially among diverse user segments with different fitness needs. Without a more tailored approach, the app risked leaving potential revenue on the table as generic messaging failed to effectively convert hesitant users into paying subscribers.

Looking to optimize their subscription model, the app’s team saw moving to Reteno as the key to unlocking the next level of success. At this step, they faced a critical operational hurdle: migrating to the new messaging automation platform without disrupting existing communication workflows. Since these workflows were crucial to driving subscriptions, preserving data continuity and user experience was a top priority during the transition.

Solution

Reteno instantly recognized the challenge of migrating the app while preserving workflows and increasing subscription revenue. As a result, Reteno integrated seamlessly with the app’s existing ecosystem, ensuring that established workflows were maintained. A dedicated support team mapped current processes into Reteno’s framework, completing the migration within 3 weeks. Therefore, operational efficiency and data continuity were maintained without disruption to the user experience.

To address the need for more refined, high-impact messaging, Reteno implemented a personalized automation and segmentation strategy. By leveraging user behavior and preferences data, the app could deliver triggered messages tailored to specific segments (e.g., beginners looking for gentle routines or skilled yogis craving more intensive sessions. These personalized nudges were delivered at key moments in the user journey, such as during incomplete subscription flows, reinforcing the value proposition at the right moment for conversion. Reteno’s flexibility also allowed the app to dynamically fine-tune its workflows, optimizing them with real-time insights and maximizing prospect engagement.

‍

Results

The fitness platform’s decision to partner with Reteno was a double win. For starters, the integration was seamless and did not disrupt existing workflows. As a result, the app maintained its operational momentum while unlocking new levels of subscription growth.

Second off, as Reteno’s customized nudges hit the mark, the yoga workout app saw its open rate (OR) spike. That was a clear sign that users were more willing to engage with hyper-personalized messages. Even more striking was the boost in conversion rate (CVR), as messaging automation turned the sign-up process into a 1:1 communication with prospects.

These results highlighted how Reteno’s data-driven approach turned untapped potential into tangible subscription revenue growth. For the workout platform, higher open rates and a surge in conversions solidified its position as a leader in home-based fitness. They also proved that with the right solutions in place, an already strong foundation can bring impressive success within a limited period.

The numbers show the triumph:

• 4,8% OR boost
• 14% CVR growth

Why This Matters to You

Did you know that among millennials alone, 70% of users are frustrated by irrelevant brand communications? Reteno’s automated messaging is the game changer.

For your health and fitness app, chances are you’re sitting on untapped revenue potential, especially when it comes to converting casual users into paying subscribers. As the success of the yoga workout app shows, Reteno lets you fill that gap due to a tailored approach that hits the common pain points of subscription-based platforms. It completes the formula: value proposition + user interest = desired action (i.e., subscription).

With its automated, event-based messaging flows, Reteno seamlessly integrates with your system to keep operations running smoothly. It allows your H&F platform to speak directly to users’ goals and habits, ensuring every call to action feels natural, timely, and personal. This type of communication improves the customer experience and drives actual business results.

Whether you're looking to reduce early churn, increase sign-ups, or boost recurring revenue, Reteno turns every user journey into a shining success story.