Yoga-Go Boosts Annual Revenue by 16% and Increases DAU by 19%

Company Overview

Yoga-Go is a leading daily weight loss workout app that has quickly gained global popularity. The app has reached over 50 million downloads and offers a variety of routines for all skill levels.

With a strong presence across both iOS and Android platforms, Yoga-Go has entered AppStore's top 30 Health and fitness apps list in 2024. It’s particularly popular in the US, UK, and France for iOS users, while Android users primarily come from the US, Brazil, and Mexico.

Yoga-Go is available for free download. To access all features, users can choose from standard or Premium plans, available for 1 month or 12 months. Beyond the subscription, the app also offers additional items, such as health guides, for a one-time or recurring fee.

Challenge

Yoga-Go, like many mobile apps, struggled with the effectiveness of its reminder campaigns. Initially, all users received the same reminder message at the same time. While this might work for a short period, users quickly grew accustomed to the routine and began to ignore the messages. Engagement dropped, and the number of active users decreased.

Also, the Yoga-Go team found it difficult to run A/B tests on their reminder campaigns. With so many potential variations, finding the optimal sequence and wording was a daunting task.

Solution

Mobile app reminders are key to improving the Active User Retention Rate (AURR) as they ensure consistent app use. For Yoga-Go, sending reminders gently nudges users to interact with the app more often, maintaining their activity. If users have been away for a while, a well-timed reminder can draw them back in when they’re most likely to be interested in a yoga session.

Yoga-Go leveraged Reteno’s capabilities to revamp its reminder campaigns, making them more personalized and engaging. Here's how Reteno made the difference:

From Repeated Alerts to Varied Messaging

Reteno helped Yoga-Go switch from sending the same old reminder over and over. Instead, they could use different, personalized messages that included users’ personal details like yoga level, problem areas, and goals. This made the reminders more engaging and kept users interested, leading to better interactions with the app. Here's an example of Yoga-Go's personalized push notification:

Sending Reminders at Optimal Times

In addition to varying the content of reminders, Reteno lets Yoga-Go users select when they receive their reminders. 

Rather than sending notifications at fixed intervals, reminders are now timed according to each user’s preference. This means messages are delivered when users are most likely to engage, boosting the chances of interaction and making campaigns more effective.

Dynamic A/B Testing with Reteno's "One from Many"

One of Reteno’s standout features is the "One from Many" block, which revolutionizes A/B testing.

Instead of manually testing different copies, the platform sends out a variety of messages initially and tracks their performance. As data is gathered, the algorithm automatically selects and prioritizes the best-performing notifications. This means that Yoga-Go’s campaigns continuously improve without requiring constant manual intervention.

"One from Many" not only saves time but also ensures that the best content is always being delivered. Looking ahead, we plan to further enhance the "One from Many" feature by integrating AI to craft the most impactful message wording. This innovation will offer even greater versatility, making campaigns more adaptable and effective in reaching and resonating with users.

Continuous Optimization

The "One from Many" block acts like a living A/B test. It doesn’t just stop at finding one good message—it continuously tests and refines, adapting to changes in user behavior and preferences over time. For Yoga-Go, this meant that their reminder campaigns were always evolving, getting smarter and more engaging with every message sent.

Results

The results Yoga-Go achieved with Reteno speak for themselves:

• Daily Active Users (DAU) increased by 19%
• Active User Retention Rate (AURR) improved by 3.2%
• Annual revenue increased by 16%

By moving away from outdated, linear campaigns and adopting Reteno’s advanced tools, Yoga-Go has managed to re-engage its user base, enhance the user experience, and drive significant revenue growth.

Why This Matters for You

Personalized, smart campaigns can make a big difference in keeping users active and boosting in-app purchases. Reteno not only takes care of complex marketing tasks but also keeps improving them without developers involved, so you can focus on growing your app.

What really sets Reteno apart is how it helps you maximize retention, which is key to increasing revenue. In fact, even a 10% boost in retention can lead to more than a 1.5x revenue gain by keeping users engaged longer and more consistently.

Whether you're facing low engagement, having trouble with A/B testing, or just want to improve how you communicate with your users, Reteno gives you the tools to turn those challenges into opportunities. You can also anticipate results similar to those of Yoga-Go.