October 11, 2022
Short code is a number of 5-6 digits, which is widely used in SMS marketing. For a better understanding of what a short code text is, we can mention the Pepsi company. It distributes SMS from the number 73774, which spells “Pepsi” on the numeric keypads of phones.
Such numbers are used to deliver promo codes, passwords, important notifications, and so on. Also, sometimes you may receive messages with a request to send a certain word/digit for activating a subscription or evaluating the company’s services.
Thus, short code is a useful service, which increases users’ trust in the content of sent messages.
The main difference lies in the phone number length: a short code includes up to six digits while a trivial one consists of 10 digits. Obviously, it’s noticeable by users, so long numbers aren’t applied for text marketing campaigns. In addition, there is a limit for using a long code: you can send only one message per second. As for short code, the limitation is 100 SMS per second (relevant for the US short codes).
A traditional phone number is suitable for the following purposes:
For other use cases, you should consider implementing a short code. It will take you about 3-7 days to set up a shortened number. A long code can be used immediately.
So, let’s take a closer look at the advantages of using short numbers.
Also, there is the US short code directory where users can find the necessary codes. It increases the legitimacy of your PR campaigns.
To save money, companies can choose from several types of shortcut numbers.
The shared option means that multiple companies use the same phone number. You get a particular keyword that you will work with. For example, it may be “TICKETS” or “SALES”. Special SMS marketing software defines which brand the user has sent a specific message to.
Often, there are hundreds or even thousands of brands, so you aren’t able to order a common keyword you want because it has been already taken.
Other difficulties you can encounter:
An important note: some providers don’t support shared codes anymore due to the listed disadvantages.
The dedicated service is about giving you a short number that will allow you to control the entire customer experience from end to end (you are going to be the only user of the code). The main drawback is the cost: you have to pay more. With a dedicated number, you are able to utilize any keywords you want which greatly simplifies the launch of marketing campaigns.
There are several options for the dedicated SMS short code service. The vanity one means you buy a number you like. Maybe, it will be a code, which is similar to your support number or easy to remember. Moreover, you are able to order a short code text when users see the name of your company instead of the phone number. But this is only suitable for one-way communication.
A randomly selected code is a non-vanity number. Usually, it’s much cheaper.
Despite the fact that messengers are displacing traditional communication channels such as SMS and even phone calls, some SMS use cases will be relevant for a long time.
Today, sending text messages is the main purpose of ordering special phone numbers. Provide clients with the latest updates regarding their purchases, deliveries, etc. Also, inform them about changes in tariff plans, terms of service use, and so on. Let users be aware of all the occasions that are happening.
Usually, before using certain features of the online product, people have to link their credit cards. Sometimes, it’s hard due to different bank limitations. So, a good way to start receiving payments is the option via SMS. Users just send a keyword to your short code, and then the money is debited from their account. Such payments are convenient for all segments of your audience.
A perfect example: some carriers allowed passengers to pay for travel by sending SMS.
In addition to the foregoing thoughts: you can also offer a subscription to your services. Of course, you need an agreement with mobile carriers for debiting money from the clients’ accounts.
It’s another popular scenario of using shortcut numbers within text marketing campaigns. Companies often share promo codes in SMS as well as information about upcoming sales.
Don’t hesitate to ask for feedback. By the way, you can make such communication more interactive: create a questionnaire so that users just send a range of digits (from 1 to 5, or the like). This method will allow you to conduct marketing research if necessary.
This process depends on your country. Regarding the time you require, it will take about a week.
So, the USA users should address the US Short Code Administration while the Canadian users must apply to lease from the Canadian Wireless Telecommunications Association (CWTA). If you are from another part of the world, please, google the relevant information.
With high probability, you’ll need to reveal your plans about using the shortened number. Maybe, you are ordering it for customer support, mobile marketing, etc. In addition, you will have to indicate what type of content you’ll be sharing with your audience: bulk SMS messages, images, GIFs, or something else. After approval, your new short code must be registered with all mobile carriers available in your country.
Many prefer to outsource all the processes to their SMS software provider.
SMS marketing services are essential for any business because they allow delivering time-sensitive messages. We hope you’ll adopt the best short code practices listed in this article in order to improve your marketing campaigns. Also, look at our services, which are going to be useful as well. Let’s make your solution popular together!
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