Ship Faster, Test Smarter: Inside Reteno’s Winter Product Improvements

Winter brought a solid set of improvements across Reteno’s core building blocks: workflows, email, and on-site widgets. The goal is simple: help teams move faster, personalize smarter, and get clearer performance signals with less manual work.

Below is a digest of what shipped in winter 2026, plus ideas for how to use each update right away.

1) A rebuilt Email Editor: faster, cleaner, more collaborative

Email creation got a major upgrade with a new built‑in Email Editor, designed to improve both performance and day-to-day usability.

What’s new:

• Real-time collaboration so multiple teammates can edit and comment simultaneously.
• AI-powered features to speed up writing and editing.
• Better stability and performance, with fewer errors and a more responsive experience.
• A cleaner interface with expanded editing capabilities.

Why it matters:

• If email production is a bottleneck, this reduces turnaround time and makes review cycles less painful.
• If your team is scaling lifecycle messaging, collaboration features remove a lot of copy-paste and “which version is final?” confusion.

Note: If you still see the old editor, Reteno can enable the new one for your account via support.

2) Smarter optimization inside workflows with “One from Many”

Now, when you use One from Many to run message variants, Reteno helps you optimize with even less manual work.

December: automatic performance-based filtering

Reteno can now automatically exclude lower-CTR messages inside One from Many, keeping stronger variants active more often.

How it detects underperformers:

• The probability of selecting this message is below 2%.
• The message has more than 100 sends within a single workflow.

Result: messages can get an Underperformed label and stop sending, so winning variants keep running.

January: a built-in performance report

The One from Many block also gained a performance report (starting with average CTR) to help you quickly see whether to refresh variants or add new ones.

Why it matters:

• Better outcomes without constant babysitting.
• Faster iteration when you’re testing onboarding copy, upsell prompts, or winback offers.

3) Workflow personalization gets easier with $languageCode

In January, Reteno added a workflow context variable: $languageCode. It pulls a user’s language directly from the contact profile, so you don’t have to pass language in every event.

You can use $languageCode in blocks like:

• Webhook
• Branch
• Check values

Why it matters:

• Makes multilingual journeys easier to maintain.
• Reduces the risk of language mismatches caused by incomplete event payloads.

4) Branching in workflows is faster (and less annoying)

The Branch block now includes a horizontal control panel so you can reorder, duplicate, rename, and add branches more quickly.

Why it matters:

• If your workflows are growing in complexity, this reduces friction during iteration.
• Great for teams refining journeys week over week.

5) Widgets got more interactive, more controllable, and easier to build

Our team delivered several meaningful widget improvements aimed at both conversion experiments and quality control.

Highlights:

• A new gamified component: “Treasure Hunt” to drive engagement and lead capture.
• Interactive widget preview right in the list (test flows, form elements, closing behavior, etc.).
• Hide elements outside columns for more predictable layouts across sizes.
• Component navigation to jump between elements and nesting levels faster.‍
• Stop displaying informers after a target action. You can now stop showing a widget right after a user completes a defined action (for example, clicking a specific button). A toggle called Count as target action controls whether any listed action counts, or only specific actions do.

Why it matters:

• Cleaner user experience, fewer repetitive pop-ups after conversion.
• More precise measurement because you can align the widget display to the action that actually matters.

6) Cleaner data for SMS analytics and cost control

For teams exporting data externally, Reteno added a new field smsParts to contactActivities export for BigQuery and PostgreSQL.

Why it matters:

• SMS costs depend on message parts.
• This makes cost and performance analysis more accurate when reporting outside Reteno.

7) Better segmentation inputs: import country code to contact profiles

Reteno added the ability to add and update Country code during contact data import.

Why it matters:

• Faster geo-based segmentation and localization.
• Less manual cleanup after imports.

Try these winter updates in 60 minutes

If you want a quick, practical way to test what shipped this winter, here are three low-effort plays:

1. Refresh one lifecycle email in the new editor and run a “before vs after” production speed check with your team.
2. Add 3–5 new variants to a high-traffic One from Many block and let the auto-filtering reduce wasted sends.
3. Update an informer widget to stop displaying after a conversion action, so you reduce friction for already-converted users.

Want help applying this to your lifecycle strategy?

If you want a second set of eyes on your workflows, segmentation, experiment setup, or cross-channel orchestration, reach out to the Reteno team for consulting and a practical rollout plan.