Promova Boosted Message CTR and DAU by 10% with Automated Lesson Reminders

Company

Promova is a language learning platform trusted by 17 million users worldwide. With courses created by professional linguists and e-learning specialists, Promova helps people navigate languages in a fast-paced, always-on world. Along with its bestselling 400+ lessons English-to-English course, the platform offers 12 languages, including Spanish, French, and Chinese. Promova blends AI technology with human expertise to deliver a flexible learning experience, making every step of progress meaningful and enjoyable.

Promova operates on a subscription-based model, offering 10 premium plans to meet different learning needs. The platform helps users achieve their language goals and lead more fulfilling lives through bite-sized lessons based on real-life scenarios, interactive quizzes, AI-powered speaking practice, and immersive reading.

Challenge

Although Promova was already killing it with engagement and converting users on its language learning platform, Reteno spotted an opportunity to drive even higher performance. This could be achieved with an innovative A/B testing approach applied at scale.

The challenge was integrating new tools without messing up Promova's winning communication strategy. Finding a simple, automated approach to streamline an already robust campaign process and ensure each message best hit the mark with learners was key.

Solution

To boost their already impressive conversion rates through dynamic A/B testing, Promova migrated their existing campaigns to Reteno. As a solution, the platform introduced a new way to seamlessly orchestrate personalized reminder campaigns and deliver timely nudges. All while continuously refining the message flow through data-driven experimentation.

Optimizing Message Performance Through Continuous A/B Testing

A key tool in the process was Reteno’s “One from many” messaging block. Think of it as a continuous, real data-driven A/B test. It improves performance with every message sent and automatically selects the nudges with the highest conversion potential.

This solution requires no coding or extra resources to take the guesswork out of campaigns and reduce message fatigue. It provides a targeted, error-proof approach that ensures each subscriber receives the right message at the best time to engage.

Results

By enhancing its messaging strategy, Promova saw remarkable increases in user engagement metrics:

• 10% CTR boost 
• 10% DAU growth

Thoroughly tested, high-impact reminders resonated more deeply with learners on a personal level, motivating them to act.

In turn, consistent, well-timed push notifications encouraged subscribers to return regularly and complete lessons. This resulted in a significant increase in overall platform activity.

Why This Matters for You

A/B testing is like a secret weapon for your product, coming in as the second most popular way to boost conversion rates, just behind analytics. In fact, a remarkable 58% of businesses swear by it. Now imagine taking that concept and supercharging it with Reteno’s “One from many” messaging block. This is a world of difference from the average control group experiment. It's automated, raw data-driven evolution that means only the “fittest” notifications reach each user at the right time to trigger the action you expect.

Adding this advanced twist on traditional A/B testing to your marketing strategy will save you tons of time, and keep your brand top of mind. Last but not least, with Reteno, your proactive marketing assistant, you get access to some nifty tools such as advanced segmentation and an intuitive campaign workflow builder. These features will help your marketing team fine-tune your messaging flows without adding any extra work. And better in-app conversions will be the reward for your efforts.