Product Manager, Reteno
February 17, 2022
Increase in LTV
ROI & Growing
Rocket is an international food delivery app launched in 2018. By the end of 2021, the company already operated in 8 European countries — including the Netherlands, France, Spain, and Portugal — and had 1M+ downloads.
Mobile Push is a primary channel for Rocket's customer communication. As their customer list snowballed, different groups started to require different approaches. Rocket agreed to implement deep segmentation and send personalized pushe notifications depending on the customer preferences and order history.
The primary tasks:
Our cooperation with Rocket began in January 2020. To meet their challenges, we proposed to use segmentation by event parameters. Data on orders were directly transferred to Reteno and available for real-time segmentation.
To complete each task, we created particular segments and campaigns.
Loyal clients are a core of your business who advocate your service and bring new customers. Communication with them is based on personalized offers and discounts to keep them interested in the company.
Long-time customers typically have established preferences. For food delivery clients, these preferences mostly apply to a cuisine or place. To meet the needs of each category, we built the following segments.
To keep the conversation going with the existing customers, we built two segments.
The first segment included customers who made an order without a promo code (discount) for the period/all time in the city of N/in all cities. Such an approach is important as even the most loyal ones require occasional incentives to keep the interest going.
The second segment included customers who had intended to buy but hadn’t finished the order.
The workflow for this segment started in 2 cases:
To increase customer lifetime value, we built the following segments:
Reteno helps Rocket implement profitable retention strategies and build personalized customer communication with different segments.
Sub-paragraph. allows marketers to take full control of customer-centric communication and get rid of the routine.
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February 3, 2021
Learn how a food delivery app managed to grow ROI by 152% by segmenting contacts and sending personalized push notifications using Reteno
February 10, 2022
Learn how Reteno helps food delivery service get 65% more orders and drive back 25% of app users