December 9, 2022
There are more and more search requests through mobile every day. Since 2018, Google is giving up priority to indexing to those sites adapted for mobile devices. In addition, with the development of mobile technology, users increasingly prefer to search on their phones than turn on the computer. Therefore, your brand can start growing through first-mobile design. Let's see why.
We will learn what mobile-first design is and how it differs from optimized and adapted. Also, we will get acquainted with the basic strategies and principles and review best practices of mobile-first design examples. Let’s discuss whether this approach is necessary for your business.
Mobile-first design is the design of the future site, which begins with the creation of layouts and prototyping for small screens of mobile devices. That is, UI/UX development is focused on smartphones or tablets. The name “Mobile First” suggests that this design will eventually scale to laptop or desktop screens.
The mobile-first approach is that the initial website consists of priority elements for interaction and content. After that, adaptations are created for each device with a unique interface for specific devices and channels.
First of all, you should be focused on your target audience. If users are likely to use mobile devices to interact with your brand, it is worth resorting to mobile-first development. Here are a few points to help you navigate and make a decision.
At first glance, the mobile-first design definition may seem like the twin of optimized or responsive designs. The only similarity is that they help the website look good on smartphones or tablets. However, the mobile-first design definition is about making the website user-friendly for smartphones and desktops. That is, they could quickly find what they need by accessing your site from a phone. Therefore, the interface should be simple in navigation, concise in text and functionality, and minimal in terms of empty borders.
If sites can adjust from widescreen monitors to the thinnest smartphone, then they've been made in responsive design. It adapts to any width once you start modifying your browser. To achieve this flexibility, designers and layout coders do a lot of work, so responsive design is quite an expensive service.
Mobile-friendly is designed more as a companion to the main desktop site. This is the option most often chosen by companies. This may meet the company's needs, but not its users' needs , which risks falling behind competitors.
Most likely, you have an additional question: Which design should I choose? First, it’s up to you what is suitable for the current needs. It all depends on your business, what budget is planned, and what goal you are pursuing when selecting mobile app design. But do not think that you will save on first-mobile design or that designing it is much easier than the rest. Maintaining an intuitive interface and placing a graphical offer of products or services is difficult.
Your site will always display correctly on a mobile device if it was originally designed for it. This, in turn, is convenient for the user, as it is easy to navigate on a well-designed interface. Additional features are added as the scale increases. Mobile-first development strategy focuses on the project's purpose, and content is prioritized by important information or product that the user requires right now.
Have you heard the expression, “You have no business if you are not on the Internet”? If your brand cannot be “googled” and found through a mobile browser, then it is unlikely they will know about you. Having a site today, you can lose its position in the search results without having a mobile version. Google algorithms now work this way by indexing sites with an adapted or mobile version.
Mobile-first design strategy gives a positive experience for users who will come back to you again. Nothing is worse than searching for information on the phone and finding yourself on a crooked and complicated site. At best, the user will close your site, and at worst, they will write an angry review.
Have you noticed that smartphones are now as powerful as the average computer? This suggests that the development of mobile technologies does not stand still. Therefore, the importance of mobile-first web design can be key to a business. A laconic design for a small screen will remain in trend for a long time. You don't have to compress your desktop site and resort to endless front-end fixes.
Since the phone is always at hand, users are accustomed to finding answers quickly. Mobile-first design principles have two critical parts: speed and convenience. This means your mobile site should load quickly, be clear, and be easy to understand. This applies to any business niche, whether it be stock market reports or the sale of vacuum cleaners.
How to make mobile-first design convenient for everyone? You must build a digital strategy by collecting user data through tracking and behavior. Analytics tools help you segment your customers by location, operating system type, and preferred browser. For example, the data might include the following:
Why should you analyze a mobile site? Because it helps to create a design that will be personalized for your clients. You will know exactly what targeted offers will encourage regular customers to buy. What promotional offers or discounts motivate those customers who came for the first time to purchase the product?
If your site's mobile loading speed is fast and your design is well thought out, start using digital channels to interact with your users. Meet customers through live chats, personalized messages, and email. Show that you are also on social networks and instant messengers. Perhaps they like to make purchases through such platforms and will advertise your brand with a link to your resource.
Do not forget about support. Customers should know they can get advice on a question of interest to them. Connect a chatbot that answers popular questions. Also, in a marketing strategy to increase customer loyalty, it is recommended to introduce various rewards or test surveys.
From theory to beauty. See examples of well-known brands that have applied mobile-first design best practices, clearly defined goals, and organized functionality.
What is special about mobile Google Maps is that they are no different from the application interface. Apart from the identity, the mobile site's loading speed is the same as the app's.
A service for creating photo albums, postcards, notebooks, and similar products, decided to create a mobile site. This is because users began to take more pictures with their smartphones and upload photos from the phone gallery. Even if you have never used this resource, it will not be difficult. The category top bar is fingertip-height, promotions are CTA-style, and products to order are large buttons.
Mobile E-commerce site for vintage and craft sellers, provides buying and selling services. Visitors do only one action: either they are looking for a specific product or they are looking for a product in a particular category.
BuzzFeed is a resource full of entertaining content and fun quizzes. The company's marketers immediately realized that their viral jokes and memes entertain users on the way to work, waiting in line, or just when there is time. The mobile website is convenient for the user interested in a particular category. And the category page has its block of categories and filters.
Those who created this popular search and rental service knew how to meet users' needs. They have organized the mobile site so that it remains intuitive despite a large number of options. As a motivation to make a booking, they post tabbed photos of attractive places near the rental property.
Lego is the most famous constructor in the world, not only for children but for adults too. The site for mobile takes into account the age needs of users. Surprisingly, marketers have balanced the requirements of the target audience, and it is easy to use for both schoolchildren and pensioners.
Now, you've learned that a site with a mobile-first design can dramatically change how a business is promoted. Increasingly, users are searching for a particular brand through mobile search engines. To accurately decide whether you need to apply mobile-first design philosophy, you need to research and get a digital strategy: age group, industry, needs, and buying behavior.
Statistics show that today having a mobile site is not just an addition but a necessity to get and keep a leading position in SERPs. You cannot treat your site with disdain, as you risk losing your audience, and it will take a lot of time and effort to return it. If you are sure that the target audience is interested in your services through mobile browsers, then you should start developing your future website with the first-mobile design.
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