September 30, 2022
One day, Noah Weiss, the Senior Vice President of products in Slack, said that excellent push notifications have several characteristics: they are timely, personal, and actionable. Unfortunately, there isn’t a single guide on how to make your pushes like that. However, we can cite the best practices of direct marketing to help you improve your communication with users and develop an effective push notification strategy. We hope you’ll find interesting and useful push examples.
Usually, all pushes are divided into the following types:
According to the AARRR model, there are five user-behavior metrics for which different types of pushes are applied:
So, let’s consider the best mobile push notification practices for each of the mentioned stages.
At the very beginning, you can just welcome the new user, introduce your offers, and show how you can help. Each message should contain a call for certain actions so that users go the right way.
It may be a single message or series of notifications if it’s necessary. Or use pushes to invite the user to the app for providing a brief guide on how to use your solution.
Show in a push how your service can be useful for the user. Also, offer a free trial option. If you have a retail app, encourage them to open a page with new products or bestsellers.
Some solutions such as language and retail apps require input data: the user’s language level, gender, interests, and so on. It helps to personalize offers a lot and stimulate the client to make the first purchase.
Work on personalization, as it is appreciated by users. Take into account usernames, devices, in-app behavior, favorite products, and so on.
Send push notifications with links to your social networks to maximize customer engagement while they are still warm/active. Your posts in the client’s feed may encourage him to make a purchase after a while.
At this stage, the person makes his first purchase. And your task is to increase ARPU (Average Revenue Per User). There are numerous methods how to do that. Your choice highly depends on your business specifics.
The bonus is limited only by the imagination and possibilities of your company. Crypto exchanges give some money to deposits for new users while retailers often offer free delivery.
If the user hasn’t used the bonus yet, refresh the client's memory of its availability.
There is nothing more effective than a discount on your services or goods. Often, this is the only way to fight for a client: people like bargains especially when they are going to get a high-quality service/product.
So, first of all, you should consider the segmentation of your audience. To find out how to do that, read this article.
It doesn’t matter what kind of loyalty program you have - points-based, tiered, value-based, or another. Add your program to the strategy of delivering push notifications.
Remember that 80% of your future profit will be made by 20% of your existing customers, according to the Annex Cloud statistics. So, the development and support of the loyalty program will definitely pay off.
Do you have a Health & Fitness, Sports, Education, or Lifestyle app? In this case, you should regularly remind users why they have your solution installed. Motivate them to continue training, follow a diet, etc by push alerts.
Push notification marketing is sometimes about creating urgency especially when planning a sale. Announce such an event in advance so that customers have their money ready. Also, announce the last day of the sale.
People like discovering something new – updates and features of your app. Moreover, they often wish to be among the first to try them out.
Unfortunately, there is also another type of changes, which drives users mad. We are talking about price changes. Don’t hide such information so that clients can better plan their budgets.
How to wake up “sleeping” users? A good method is to cause self-reflection. For example, OneDrive and Facebook send sometimes messages with a selection of photos taken in the past. Such images often evoke nostalgia. And people don't even notice how they start flipping through the social network feed.
A brick-and-mortar method of how to receive new users. And it works even nowadays.
Another option to increase your app's audience is to start offering products and solutions for families, friends, or colleagues. It can be a family subscription like on YouTube or wholesale purchases when different people buy multiple copies of the same item.
Are you satisfied with the income you receive from your app? If not, you should definitely implement the listed practices that suit you the most.
At the end of this article, we would like to give you some more tips related to push messaging within the user journey.
Has your customer bought something? Well, offer supplemental goods. For example, if the person ordered a laptop, send a link to mice, bags, etc. Don’t forget about a discount.
Use rich push notifications to draw attention to your messages
Do some users exceed certain limits of their tariff? Suggest updating their pricing plan. If they use the free version of your services, send a message calling them to switch to premium. However, the offer must be conditioned by something: tell users what benefits they will get.
Such notifications will increase your revenue.
With Reteno, it’s easy to develop a strategy for promoting your application: use push notification templates and detailed analytics reports based on user behavior. Do not neglect pushes: such a tool has a 50% higher open rate and a 7x higher click rate compared to traditional emails and web push notifications.
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