October 21, 2022
Halloween is an exciting time when you are literally surrounded by witches, black cats, bats, and other creatures. Many prepare for this day in advance, so numerous businesses do their best to offer all the necessary stuff (costumes, treats, decorations, and so on). Let’s find out how you can stand out from the competition and attract more people with the most interesting and effective Halloween marketing ideas we have cited in this article.
The average bill of an American is $102,75. The main activities are as follows:
Thus, diverse businesses can take advantage of Halloween (grocery stores, boutiques, room quests, restaurants, haunted houses, discos, movie theaters, and so on). However, note that 40% of customers prefer discount offline stores and only about 30% make purchases online. So, your task is to entice people to your local outlet or get them to order online. How to do that? Some noteworthy Halloween marketing campaign ideas will help you.
Also, work through your content:
There is a lot of work ahead, so plan all your actions in advance.
This is the only tool, which allows attracting customers almost for free – with the help of SEO. Moreover, articles have no limitations in symbols which means you are able to fully answer questions and convey certain thoughts and recommendations to your audience. During Hallowing, the possible topics are:
The Halloween post ideas are limited only by your imagination and field of work.
Also, don’t forget about social networks, especially Facebook and Instagram, which can be analogous to a blog.
You had better expand the number of offers if, of course, it’s possible. That will allow you to satisfy more customers and successfully compete with other market players.
Remember that most people wish to buy all the necessary things in one place. They expect you to be dynamic with various bids on most product sections.
We recommend that you create a special section or even several categories dedicated to Halloween. Build sections for men, women, and children to provide them with appropriate and relevant goods.
Online eCommerce is always about high competition, thereby you can’t do without sales. Halloween promotions are a great tool to entice customers to your sweet limited-time offers.
Show the urgency using messages like “Sale finishes at Midnight”, “Today Only”, “Deals vanish in 1 hour”, and the like. It’s completely justified on the one-day holiday.
Within the pre-advertising activities, you can limit yourself to Halloween marketing emails and social media campaigns. All you need to do is to remind users of the upcoming event to warm them up. Halloween branding is a task right before the holiday itself.
In addition, preliminary marketing campaigns throughout October are a chance to increase the number of app installs for further immediate communication via push notifications. Follow the link to get acquainted with the best practices of push notifications for app engagement.
Brick-and-mortar communication methods stay relevant even nowadays! There are numerous Halloween email ideas to boost your sales. For example, email newsletters are a good option for presenting certain products and upcoming updates before their implementation. Moreover, such a marketing tool is a perfect opportunity to gather pre-orders. The ways to take advantage of Halloween email campaigns largely depend on your business.
Have you recently launched your own mobile app? Well, tell clients about that in another letter.
We are speaking about a combination of different communication methods when various platforms are used. Within omnichannel marketing, you should provide a seamless experience: let people start chatting in one messenger and continue in another (just an example). Nowadays, it’s foolhardy to rely on one platform because you won’t be able to reach all potential clients.
Moreover, the omnichannel approach gives the opportunity to be sure that important messages will be received and read by customers. For instance, if a buyer doesn’t open emails at all, your notification will be duplicated in SMS or messenger.
It doesn’t matter whether your Halloween business ideas are aimed at a single city or the whole country. Depending on your purposes, collaborate with “local” or “national” bloggers.
Popular approaches to advertising through influencers are as follows:
Usually, this is an effective and cheaper method of attracting traffic. Launch such a Halloween marketing campaign independently or with the help of a blogger. But first, set a target goal. It may be 20% more Instagram likes, 30% more orders through your app, and the like.
Standard requirements for participating in raffles are to subscribe to social networks, share a post, and tag a friend. However, there are various other options.
If “traditional” marketing activities with giveaways aren’t for you, announce a challenge! For example, ask customers to take photos in Halloween costumes bought from your store. It’s gonna be the best Halloween advertising ever!
Then, organize a vote to determine the winner or winners. Don’t forget about the prizes at the end.
For online buyers in the USA, the following delivery criteria are important:
Thus, free delivery is a key to boosting your sales.
For Halloween apps and websites, your loyalty program may include gift cards, win-wheel, points, upsells, and so on.
Sponsorship is a common practice among both large and small businesses. Different events, marathons, and festivals are a good opportunity to spread brand awareness and create a loyal local audience.
Choose an event depending on the segment of clients you wish to engage. For example, sponsoring a children’s event is about targeting their parents while allocating money for a marathon is about attracting health-oriented adults.
Each item in this article requires painstaking work, so you should focus on several marketing ideas that would bring the greatest profit. However, before launching Halloween campaigns, make sure that the buying process is simplified as much as possible. 58% of users avoid stores in which they are unable to make a purchase quickly. Thus, work on the user experience and the interface of your online resources.
Take a look at Reteno services to implement the best app marketing practices and Halloween mail ideas in the shortest possible time. Contact us to get more details!
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