August 31, 2022
Nowadays, a mobile application is an obligatory thing for almost every business because it allows companies to promote their products and, as a result, increase their income. In this article, we would like to consider mobile apps by business channels and technologies. This information will definitely be helpful for entrepreneurs who are planning to launch their own solutions.
We can distinguish two types:
Choosing a specific technology is a challenging task because there are at least four options that we have listed below. And each of them has certain pros&cons.
This approach refers to app development for iOS or Android. Specialists use only programming languages recommended by the creators of the chosen platform.
Concerning technologies, iOS solutions are written in Swift/Objective-C while Native Android apps in Java/Kotlin.
Native app examples range from navigation solutions (Waze) to social ones (Twitter) or games (Pokémon Go). Pokémon Go uses GPS, cameras for AR, and an accelerometer. Moreover, it resorts to pushes to return gamers to the app.
Such an approach has certain limitations and restrictions to the functionality because the browser is a rendering engine. That slows down the whole system a bit.
Hybrid mobile apps look like Native ones and can even work offline but in fact, they are web apps.
A perfect example of Hybrid apps is Instagram. In the very beginning, this social network was a Native app. But when it joint the Facebook ecosystem, its code was rewritten in a Hybrid programming language namely React Native to provide users with the web version.
First of all, we should note that Hybrid and Cross-Platform solutions are absolutely different. And the difference lies in the key indicators: performance, UX, scalability of solutions, and so on. The only common thing between these two options is code compatibility.
Cross-Platform solutions can provide you with a close-to-native user experience. However, don’t expect the UX to be precisely the same as Native applications.
The best instances of Cross-Platform apps are Firefox, TeamViewer, Chrome, Adobe Reader, and others.
These are popular solutions, which require only an installed mobile browser. Web applications are similar to usual websites but they are more interactive.
Mobile web apps are often used by online retailers: their clients place orders, add goods to wish lists, and perform other actions through web pages. It allows companies to update only their website.
We have considered the most popular development methods. So, it's time to figure out which one suits you according to your desires and goals.
Developing a web application is the cheapest option while creating a Native solution is the most expensive. A Hybrid app doesn’t cost an arm and a leg but it can be costly too.
The Native approach is perfect for all app categories while the Hybrid one may have insufficient performance and some restrictions. Web apps are used by certain businesses, which don’t require high speed, special features, and responsiveness.
Thus, if you are planning to launch a heavy application with specific functionality, your choice is the Native option.
As we have already mentioned above, the Native development method is lengthy, especially if you need to launch an app for several platforms. The Hybrid approach takes less time. However, the absolute champions are web applications.
The time to market is closely related to the simplicity of development. In order to adopt the Native approach, you need high-experienced specialists. The Hybrid option also requires developers with great hard skills. But thanks to the possibility of code reuse, you’ll get your mobile app more quickly.
Only web solutions can be launched without great effort.
Native apps use the Native Device UI of the specific operating system that provides users with an excellent User Experience. The responsiveness and interface quality of Hybrid solutions are worse. However, their level is enough to use the app comfortably.
Some usability issues may be in relation to web applications, as the browser used slows them down and doesn’t allow creating a perfect user interface.
Below, you’ll find a helpful comparison table.
Besides deciding the approach to mobile app development, you should also choose a kind of application. Today, the Google Play Store includes 32 app categories while the App Store cites 24. Below, we have considered the most popular and lucrative types.
When it comes to learning new things, there are a lot of options to absorb new information. In this “training stream” everyone tries to find a convenient and easy way to gain new knowledge. Do you have a unique solution or know how to simplify the learning process? In this case, you must help others by launching your education app.
Turn to progressive web apps to analyze the demand for your product: the development of such a solution doesn’t cost an arm and a leg and can be performed for various mobile devices. After a while, you’ll be able to redesign your app.
The best examples of education applications are Duolingo, Elsa, and Bussu.
App stores include an enormous amount of apps related to fitness, food, music, and so on. These solutions accompany people throughout their whole life: users turn to them on a daily basis.
Launching a lifestyle app requires a decent budget but in general, it’s cheaper than creating a game, for instance. Since the market has too many apps, you have to do something to wow your user. A comprehensive approach to app development and attempts to adopt new user-friendly features will definitely lead you to success. But first, decide which kind of lifestyle application you would like to build. Perhaps, you are inspired by traveling, so the best choice for you may be a travel solution.
Let’s be honest, the wish to create an analog of Facebook or Twitter is a failure because it’s so hard to make people change their favorite messengers. Moreover, people always choose the option that most of their friends and relatives use.
So, our advice is to launch a local solution if you are still striving to create a social network. For example, you can develop an app for immigrants or tourists in a particular country or region. Add appropriate features to simplify the lives of others in a new place and help them find friends.
The main benefit of the mentioned app type is that travelers often use several solutions simultaneously, which decreases the competition.
Just find a niche and work on covering users’ needs.
It’s not a secret that all games are about making money from advertising or in-app purchases. Such applications are extremely popular among app developers because users open them regularly per week. In addition, owners can adopt a retention strategy with the help of our services.
The main challenging thing is the development process: it’s quite difficult to create an “addictive” and high-quality game.
Some games that managed to become viral:
When launching game apps, it’s ideal to apply the native app development method to present a good product without performance and functionality limitations.
This term unites all solutions that help to solve business tasks from sending emails to analyzing expenses. Mostly, productivity applications are designed to serve a single purpose. They have an intuitive interface to provide users with a consistent user experience.
Mostly, such solutions don’t require high performance, a lot of storage space, and access to special device features but they must work smoothly, so web-based and Native apps aren’t appropriate in this case. You had better choose the Cross-Platform approach.
Good examples of productivity solutions are Wallet, Docs, and the note-taking app Notion.
Everybody has them installed sometimes even without awareness. We are speaking about reminders, calculators, weather applications, and the like. They are used regularly but not often, which influences the level of possible income from embedded ads. Thus, you will have to do your best to find effective ways of monetization.
The choice of mobile application technology for development highly depends on the application and the necessary mobile platforms. For instance, if it’s a weather app for iOS and Android phones, you can build a solution based on web technologies.
These applications are designed to fill users’ time wherever they are. An important remark: we are speaking not about games. Entertainment apps usually offer text, audio, or video content, sometimes without an internet connection (or with the opportunity to download articles, movies, etc.).
Netflix, YouTube, PodcastOne, and other similar apps are created to help people pass the time.
Despite the fact that users have a wide range of entertainment solutions, you can always bring something new. The main requirement is to develop top-quality content, even if it’s not unique. This is a key to increasing mobile app usage.
About choosing a mobile application development method: it’s difficult to advise something because the choice depends on the application type and mobile platforms.
A Native application is a good choice if you have enough finances and time, and your priority is to create a wonderful solution for Android or iOS.
A Hybrid app is perfect for startups, which need a budget program for both mobile operating systems.
Web solutions are simple and quick to develop. They will allow you to test your ideas before investing big money in a Native or Hybrid application. Moreover, there are some businesses, which don’t require a well-developed solution (retailers, mobile carriers, and so on).
We hope that the Web, Hybrid, and Native app meaning is clear to you. Before choosing a certain option, determine your true purposes, budget, and deadline and prioritize project tasks. Also, choose an appropriate app type that you would be able to manage financially and fill with interesting solutions.
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