The State of App Messaging 2026

How subscription apps turn traffic into revenue with messaging - REPORT

This report analyzes 6+ billion messages sent via the Reteno platform. Discover key trends and communication benchmarks from 2025 to market better in 2026.

What`s inside:

Key metric benchmarks - open rate, CTR, conversion, and revenue

UA, retention, and messaging trends across 67 markets

Unique insights into messaging automation and the role of AI

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500+

Apps & their campaigns assessed

67

Markets worldwide

6 billion

Messages & their metrics analyzed

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